東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Effects of data collection methods o...

Larouche, Christine.

Linked to FindBook

Google Book

Amazon

博客來

Effects of data collection methods on results of a survey of science museum visitors.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Effects of data collection methods on results of a survey of science museum visitors./
Author:	Larouche, Christine.
Description:	43 p.
Notes:	Source: Masters Abstracts International, Volume: 44-06, page: 3014.
Contained By:	Masters Abstracts International44-06.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR16107
ISBN:	9780494161074

Effects of data collection methods on results of a survey of science museum visitors.
Larouche, Christine.

Effects of data collection methods on results of a survey of science museum visitors. - 43 p.

Source: Masters Abstracts International, Volume: 44-06, page: 3014.

Thesis (M.A.)--University of Toronto (Canada), 2006.

Museums have historically performed audience research using face-to-face interviews with randomly selected visitors who are intercepted by museum representatives. Although this data collection method can yield robust data about visitor experiences and interests, it requires training and human resources which are often a burden to museum administrators. Computerized surveys may be a less costly alternative to face-to-face interviews. This study compares survey results obtained from three administration modes: self-selected visitors responding to a computerized questionnaire, randomly intercepted visitors responding to the same computerized questionnaire and randomly intercepted visitors responding to a face-to-face interview. Self-selected respondents were significantly younger than randomly intercepted respondents as well as significantly more likely to have had previous exposure to the museum. Interviews were most likely to elicit answers to open-ended questions. Although fewer respondents to the computerized questionnaire provided answers to the open-ended questions, they provided the most well-developed answers.

ISBN: 9780494161074Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Effects of data collection methods on results of a survey of science museum visitors.
LDR:01939nam 2200265 a 45 001 967943
005 20110915
008 110915s2006 eng d
020 $a 9780494161074
035 $a (UMI)AAIMR16107
035 $a AAIMR16107
040 $a UMI $c UMI
100 1 $a Larouche, Christine. $3 1291812
245 1 0 $a Effects of data collection methods on results of a survey of science museum visitors.
300 $a 43 p.
500 $a Source: Masters Abstracts International, Volume: 44-06, page: 3014.
502 $a Thesis (M.A.)--University of Toronto (Canada), 2006.
520 $a Museums have historically performed audience research using face-to-face interviews with randomly selected visitors who are intercepted by museum representatives. Although this data collection method can yield robust data about visitor experiences and interests, it requires training and human resources which are often a burden to museum administrators. Computerized surveys may be a less costly alternative to face-to-face interviews. This study compares survey results obtained from three administration modes: self-selected visitors responding to a computerized questionnaire, randomly intercepted visitors responding to the same computerized questionnaire and randomly intercepted visitors responding to a face-to-face interview. Self-selected respondents were significantly younger than randomly intercepted respondents as well as significantly more likely to have had previous exposure to the museum. Interviews were most likely to elicit answers to open-ended questions. Although fewer respondents to the computerized questionnaire provided answers to the open-ended questions, they provided the most well-developed answers.
590 $a School code: 0779.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Museology. $3 1018504
650 4 $a Psychology, Psychometrics. $3 1017742
690 $a 0338
690 $a 0632
690 $a 0730
710 2 0 $a University of Toronto (Canada). $3 1017674
773 0 $t Masters Abstracts International $g 44-06.
790 $a 0779
791 $a M.A.
792 $a 2006
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR16107