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Alumnae giving and the Internet: An ...

Worrell, Joanna Ruth.

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Alumnae giving and the Internet: An exploration of women and ephilanthropy.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Alumnae giving and the Internet: An exploration of women and ephilanthropy./
Author:	Worrell, Joanna Ruth.
Description:	104 p.
Notes:	Adviser: Dulcie M. Straughan.
Contained By:	Masters Abstracts International44-04.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1432710
ISBN:	9780542542909

Alumnae giving and the Internet: An exploration of women and ephilanthropy.
Worrell, Joanna Ruth.

Alumnae giving and the Internet: An exploration of women and ephilanthropy. - 104 p.

Adviser: Dulcie M. Straughan.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2006.

Previous studies indicate gender differences in both Internet usage and general philanthropic giving. Through a survey of alumni at the University of North Carolina at Chapel Hill, this study seeks to identify how gender differences are reflected when the Internet and philanthropy are combined. Gender differences in philanthropy on the Internet are examined from a public relations perspective, focusing on the importance of relationships and incorporating relevant public relations theories.

ISBN: 9780542542909Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Alumnae giving and the Internet: An exploration of women and ephilanthropy.
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100 1 $a Worrell, Joanna Ruth. $3 1291808
245 1 0 $a Alumnae giving and the Internet: An exploration of women and ephilanthropy.
300 $a 104 p.
500 $a Adviser: Dulcie M. Straughan.
500 $a Source: Masters Abstracts International, Volume: 44-04, page: 1561.
502 $a Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2006.
520 $a Previous studies indicate gender differences in both Internet usage and general philanthropic giving. Through a survey of alumni at the University of North Carolina at Chapel Hill, this study seeks to identify how gender differences are reflected when the Internet and philanthropy are combined. Gender differences in philanthropy on the Internet are examined from a public relations perspective, focusing on the importance of relationships and incorporating relevant public relations theories.
520 $a Findings from this study suggest that there are no significant differences between men and women in their attitudes toward the Internet as a fund-raising and relationship-building tool. The results do indicate, however, that e-mail and the Internet are quickly becoming important communication channels in development and fund raising. Implications for development officers and fund raisers are discussed.
590 $a School code: 0153.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Education, Finance. $3 1020300
650 4 $a Mass Communications. $3 1017395
650 4 $a Women's Studies. $3 1017481
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690 $a 0338
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710 2 0 $a The University of North Carolina at Chapel Hill. $3 1017449
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790 1 0 $a Straughan, Dulcie M., $e advisor
791 $a M.A.
792 $a 2006
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1432710