東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Theory in culture: Toward a psychoan...

Bellinson, Robin L.

Linked to FindBook

Google Book

Amazon

博客來

Theory in culture: Toward a psychoanalytic criticism of advertising.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Theory in culture: Toward a psychoanalytic criticism of advertising./
Author:	Bellinson, Robin L.
Description:	114 p.
Notes:	Adviser: Calvin Thomas.
Contained By:	Masters Abstracts International45-01.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1437773
ISBN:	9780542867453

Theory in culture: Toward a psychoanalytic criticism of advertising.
Bellinson, Robin L.

Theory in culture: Toward a psychoanalytic criticism of advertising. - 114 p.

Adviser: Calvin Thomas.

Thesis (M.A.)--Georgia State University - College of Arts and Sciences, 2006.

The role of advertising in postmodern culture is far more than an impetus to capitalist economy; from its first full flowering in the 1920s, it has addressed its human subjects in ways that exceed considerations of monetary exchange. Advertising has come not only to sell people what they desire---it has also materially changed their desire, and thus the people themselves in the process. Certainly 'individuals' have become 'consumers'---but the problem is greater than this. Advertising, with its undeniable aspects of fantasy, often stands in complete opposition to critical thinking. This examination explores advertising's effects on the individual through the critical lenses of ideology and psychoanalysis, concluding that although ideology is a relevant methodology, it remains incomplete. Psychoanalytic theory, on the other hand, provides multiple avenues of interpreting how advertising addresses both the conscious and the unconscious mind, and offers a potential methodology for personal resistance and social change.

ISBN: 9780542867453Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Theory in culture: Toward a psychoanalytic criticism of advertising.
LDR:01929nam 2200289 a 45 001 965339
005 20110906
008 110906s2006 eng d
020 $a 9780542867453
035 $a (UnM)AAI1437773
035 $a AAI1437773
040 $a UnM $c UnM
100 1 $a Bellinson, Robin L. $3 1288114
245 1 0 $a Theory in culture: Toward a psychoanalytic criticism of advertising.
300 $a 114 p.
500 $a Adviser: Calvin Thomas.
500 $a Source: Masters Abstracts International, Volume: 45-01, page: 0019.
502 $a Thesis (M.A.)--Georgia State University - College of Arts and Sciences, 2006.
520 $a The role of advertising in postmodern culture is far more than an impetus to capitalist economy; from its first full flowering in the 1920s, it has addressed its human subjects in ways that exceed considerations of monetary exchange. Advertising has come not only to sell people what they desire---it has also materially changed their desire, and thus the people themselves in the process. Certainly 'individuals' have become 'consumers'---but the problem is greater than this. Advertising, with its undeniable aspects of fantasy, often stands in complete opposition to critical thinking. This examination explores advertising's effects on the individual through the critical lenses of ideology and psychoanalysis, concluding that although ideology is a relevant methodology, it remains incomplete. Psychoanalytic theory, on the other hand, provides multiple avenues of interpreting how advertising addresses both the conscious and the unconscious mind, and offers a potential methodology for personal resistance and social change.
590 $a School code: 0147.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Literature, General. $3 1018152
650 4 $a Mass Communications. $3 1017395
690 $a 0338
690 $a 0401
690 $a 0708
710 2 0 $a Georgia State University - College of Arts and Sciences. $3 1253908
773 0 $t Masters Abstracts International $g 45-01.
790 $a 0147
790 1 0 $a Thomas, Calvin, $e advisor
791 $a M.A.
792 $a 2006
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1437773