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The role of sensory attributes and i...

Muralidharan, Vijay.

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The role of sensory attributes and information on the willingness to pay for organic wheat bread.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The role of sensory attributes and information on the willingness to pay for organic wheat bread./
Author:	Muralidharan, Vijay.
Description:	120 p.
Notes:	Source: Masters Abstracts International, Volume: 45-03, page: 1331.
Contained By:	Masters Abstracts International45-03.
Subject:	Agriculture, Food Science and Technology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR22329
ISBN:	9780494223291

The role of sensory attributes and information on the willingness to pay for organic wheat bread.
Muralidharan, Vijay.

The role of sensory attributes and information on the willingness to pay for organic wheat bread. - 120 p.

Source: Masters Abstracts International, Volume: 45-03, page: 1331.

Thesis (M.Sc.)--University of Alberta (Canada), 2006.

Currently, there is no published research comparing consumer demands for organic and conventional wheat grain grown in Canada when baked as bread. There is also limited research on linking the effects of information about organic production along with information on sensory experience to Canadian consumers' willingness to pay (WTP) and perceptions of organically produced products. This study uses a contingent valuation questionnaire with a sensory evaluation instrument to estimate consumer WTP for breads baked from organic and conventionally produced wheat and assesses the impacts of sensory liking and information about organic production, with a focus on the role of health and environmental information on WTP estimates. This study finds consumers' WTP increases in the presence of environment information and under the combined presence of sensory experience along with the information types. This research identifies factors that increase consumers' WTP in order to devise marketing techniques that facilitate the product's growth.

ISBN: 9780494223291Subjects--Topical Terms:

1017813
Agriculture, Food Science and Technology.

The role of sensory attributes and information on the willingness to pay for organic wheat bread.
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100 1 $a Muralidharan, Vijay. $3 1287242
245 1 4 $a The role of sensory attributes and information on the willingness to pay for organic wheat bread.
300 $a 120 p.
500 $a Source: Masters Abstracts International, Volume: 45-03, page: 1331.
502 $a Thesis (M.Sc.)--University of Alberta (Canada), 2006.
520 $a Currently, there is no published research comparing consumer demands for organic and conventional wheat grain grown in Canada when baked as bread. There is also limited research on linking the effects of information about organic production along with information on sensory experience to Canadian consumers' willingness to pay (WTP) and perceptions of organically produced products. This study uses a contingent valuation questionnaire with a sensory evaluation instrument to estimate consumer WTP for breads baked from organic and conventionally produced wheat and assesses the impacts of sensory liking and information about organic production, with a focus on the role of health and environmental information on WTP estimates. This study finds consumers' WTP increases in the presence of environment information and under the combined presence of sensory experience along with the information types. This research identifies factors that increase consumers' WTP in order to devise marketing techniques that facilitate the product's growth.
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650 4 $a Agriculture, Food Science and Technology. $3 1017813
650 4 $a Economics, Agricultural. $3 626648
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710 2 0 $a University of Alberta (Canada). $3 626651
773 0 $t Masters Abstracts International $g 45-03.
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791 $a M.Sc.
792 $a 2006
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