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The impact of pharmaceutical company...

Koontz, Mary Jean.

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The impact of pharmaceutical company customer relationship management programs on North American pediatricians.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The impact of pharmaceutical company customer relationship management programs on North American pediatricians./
Author:	Koontz, Mary Jean.
Description:	147 p.
Notes:	Adviser: Kerry Curtis.
Contained By:	Dissertation Abstracts International68-01A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3248912

The impact of pharmaceutical company customer relationship management programs on North American pediatricians.
Koontz, Mary Jean.

The impact of pharmaceutical company customer relationship management programs on North American pediatricians. - 147 p.

Adviser: Kerry Curtis.

Thesis (D.B.A.)--Golden Gate University, 2006.

The researcher concludes with implications of the research for (1) Pharmaceutical company management; (2) Pediatricians; (3) CRM/Software Database Companies.Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The impact of pharmaceutical company customer relationship management programs on North American pediatricians.
LDR:02408nam 2200325 a 45 001 964123
005 20110901
008 110901s2006 eng d
035 $a (UMI)AAI3248912
035 $a AAI3248912
040 $a UMI $c UMI
100 1 $a Koontz, Mary Jean. $3 1287191
245 1 4 $a The impact of pharmaceutical company customer relationship management programs on North American pediatricians.
300 $a 147 p.
500 $a Adviser: Kerry Curtis.
500 $a Source: Dissertation Abstracts International, Volume: 68-01, Section: A, page: 0269.
502 $a Thesis (D.B.A.)--Golden Gate University, 2006.
520 $a The researcher concludes with implications of the research for (1) Pharmaceutical company management; (2) Pediatricians; (3) CRM/Software Database Companies.
520 $a The researcher developed two academic models to show these impacts, namely: (1) Model 1: Expected vs. Actual Impacts of Pharma CRM Programs on Pediatricians; (2) Model 2: The "Value-Add" Gap: Pharma vs. Pediatrician Views.
520 $a This is one of the first academic studies to examine the impacts of CRM programs on the customers of companies that have implemented CRM.
520 $a In this dissertation, the researcher examines, via qualitative depth interviews, the impacts of pharmaceutical company Customer Relationship Management programs and software on North American pediatricians' practice of medicine. In phase one of the research, the researcher conducted qualitative interviews of pharmaceutical company executives and drug representatives to determine the most common pharmaceutical company CRM programs. In phase two of the research, the researcher conducted depth interviews of North American pediatricians to determine the "perceived impacts" of the pharmaceutical company CRM programs on their pediatric practice.
520 $a The researcher concludes that, from the pediatricians' perspective, the pharmaceutical company CRM programs have a predominantly neutral or negative impact on pediatricians' medical practice. While some positive impacts were mentioned, the majority of impacts were negative.
590 $a School code: 0452.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Health Sciences, Pharmacy. $3 1017737
650 4 $a Information Science. $3 1017528
690 $a 0338
690 $a 0572
690 $a 0723
710 2 0 $a Golden Gate University. $3 1025915
773 0 $t Dissertation Abstracts International $g 68-01A.
790 $a 0452
790 1 0 $a Curtis, Kerry, $e advisor
791 $a D.B.A.
792 $a 2006
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3248912