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A designer's guide to developing a s...

Hutcherson, Matthew M.

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A designer's guide to developing a successful and profitable corporate identity and branding system through the use of human factors.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A designer's guide to developing a successful and profitable corporate identity and branding system through the use of human factors./
Author:	Hutcherson, Matthew M.
Description:	139 p.
Notes:	Adviser: Richard Branham.
Contained By:	Masters Abstracts International46-05.
Subject:	Design and Decorative Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1450379
ISBN:	9780549481904

A designer's guide to developing a successful and profitable corporate identity and branding system through the use of human factors.
Hutcherson, Matthew M.

A designer's guide to developing a successful and profitable corporate identity and branding system through the use of human factors. - 139 p.

Adviser: Richard Branham.

Thesis (M.F.A.)--University of Kansas, 2007.

Test results indicated that KOAN's brand selection was successful. The results also indicate that the KOAN model can be a successful teaching tool for use in both academic and corporate settings.

ISBN: 9780549481904Subjects--Topical Terms:

1024640
Design and Decorative Arts.

A designer's guide to developing a successful and profitable corporate identity and branding system through the use of human factors.
LDR:02029nam 2200325 a 45 001 964000
005 20110831
008 110831s2007 ||||||||||||||||| ||eng d
020 $a 9780549481904
035 $a (UMI)AAI1450379
035 $a AAI1450379
040 $a UMI $c UMI
100 1 $a Hutcherson, Matthew M. $3 1287054
245 1 2 $a A designer's guide to developing a successful and profitable corporate identity and branding system through the use of human factors.
300 $a 139 p.
500 $a Adviser: Richard Branham.
500 $a Source: Masters Abstracts International, Volume: 46-05, page: 2352.
502 $a Thesis (M.F.A.)--University of Kansas, 2007.
520 $a Test results indicated that KOAN's brand selection was successful. The results also indicate that the KOAN model can be a successful teaching tool for use in both academic and corporate settings.
520 $a Through research of the principles developed by such pioneers as Piaget, Erikson, Marlana Coe, Thomas Gad, and others, designers can obtain an understanding of the vital role that Human Factors plays in a successful design.
520 $a There is a continuing need for the development of guides and teaching tools that incorporate the use of Human Factors design principles. Designers, as learners, will benefit by interacting with systems that combine current theory with practical application.
520 $a Research is not always enough. To supplement traditional methods such as interviews and Semantic Differential Testing (SDT), this author created a mock company and incorporated it directly into the thesis as a corporate branding template to further test the Human Factors theories. The company's name is KOAN.
590 $a School code: 0099.
650 4 $a Design and Decorative Arts. $3 1024640
690 $a 0389
710 2 $a University of Kansas. $b Design. $3 1026843
773 0 $t Masters Abstracts International $g 46-05.
790 $a 0099
790 1 0 $a Branham, Richard, $e advisor
790 1 0 $a Shellhorn, Jeremy $e committee member
790 1 0 $a Thomas, Greg $e committee member
791 $a M.F.A.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1450379