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The motivations of major gift donors...

Westervelt, Sonya Lepper.

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The motivations of major gift donors who support public horticulture institutions.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The motivations of major gift donors who support public horticulture institutions./
Author:	Westervelt, Sonya Lepper.
Description:	132 p.
Notes:	Adviser: Robert E. Lyons.
Contained By:	Masters Abstracts International46-02.
Subject:	Agriculture, Horticulture. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1446834
ISBN:	9780549182290

The motivations of major gift donors who support public horticulture institutions.
Westervelt, Sonya Lepper.

The motivations of major gift donors who support public horticulture institutions. - 132 p.

Adviser: Robert E. Lyons.

Thesis (M.S.)--University of Delaware, 2007.

Fundraising and development are essential functions for many nonprofit organizations, including most public horticulture institutions. Although much research has been done examining the philanthropic motivations of donors, no research has specifically addressed those motivations as they apply to public horticulture institutions. This research examined the motivations of major gift donors who support public horticulture institutions as well as the solicitors' perceptions of major gift donor motivations.

ISBN: 9780549182290Subjects--Topical Terms:

1017832
Agriculture, Horticulture.

The motivations of major gift donors who support public horticulture institutions.
LDR:03048nam 2200349 a 45 001 963231
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020 $a 9780549182290
035 $a (UMI)AAI1446834
035 $a AAI1446834
040 $a UMI $c UMI
100 1 $a Westervelt, Sonya Lepper. $3 1286288
245 1 4 $a The motivations of major gift donors who support public horticulture institutions.
300 $a 132 p.
500 $a Adviser: Robert E. Lyons.
500 $a Source: Masters Abstracts International, Volume: 46-02, page: 0797.
502 $a Thesis (M.S.)--University of Delaware, 2007.
520 $a Fundraising and development are essential functions for many nonprofit organizations, including most public horticulture institutions. Although much research has been done examining the philanthropic motivations of donors, no research has specifically addressed those motivations as they apply to public horticulture institutions. This research examined the motivations of major gift donors who support public horticulture institutions as well as the solicitors' perceptions of major gift donor motivations.
520 $a The research employed a series of eight case studies at public horticulture institutions of varying locations and annual operating budgets. Case studies included interviews with 19 major gift donors, five development directors, and five executive directors. The term major gift donor can take on different meanings; as a result major gift donor was not given a monetary requirement and was defined by each institution. It was explained that the gift should have been a one-time, "transformational" gift, made in the past five years. Demographic data for the major gift donors were also identified in this research.
520 $a Through data analysis, seven major themes of motivation were identified: Personal Connections, Interest and Aesthetics, Public Persona of the Institution, Involvement, People, The Gift: Solicitation and Recognition, and Financial Issues. Any or all of these themes may have contained information that influenced the donors' decision to make a gift. No significant inconsistencies in development director or executive director perceptions of donor motivations were found, indicating clear communication and a personal relationship between the solicitor and the major gift donor.
520 $a As public and corporate funding sources continue to decrease, public horticulture institutions must look more to individuals for funding. This research provides information that can be helpful to the further development of major gift giving programs at public horticulture institutions.
590 $a School code: 0060.
650 4 $a Agriculture, Horticulture. $3 1017832
650 4 $a Business Administration, General. $3 1017457
690 $a 0310
690 $a 0471
710 2 $a University of Delaware. $b Department of Plant and Soil Science. $3 1021010
773 0 $t Masters Abstracts International $g 46-02.
790 $a 0060
790 1 0 $a Bradley, Joseph $e committee member
790 1 0 $a Loessner, Arno $e committee member
790 1 0 $a Lyons, Robert E., $e advisor
790 1 0 $a von Stade, Melissa $e committee member
791 $a M.S.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1446834