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Shopping the shopper: Retail surveil...
~
Myers, W. Benjamin.
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Shopping the shopper: Retail surveillance and performances of consumerism.
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Shopping the shopper: Retail surveillance and performances of consumerism./
作者:
Myers, W. Benjamin.
面頁冊數:
167 p.
附註:
Adviser: Ronald Pelias.
Contained By:
Dissertation Abstracts International68-09A.
標題:
Anthropology, Cultural. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3278109
ISBN:
9780549221586
Shopping the shopper: Retail surveillance and performances of consumerism.
Myers, W. Benjamin.
Shopping the shopper: Retail surveillance and performances of consumerism.
- 167 p.
Adviser: Ronald Pelias.
Thesis (Ph.D.)--Southern Illinois University at Carbondale, 2007.
This project explores retail surveillance through an investigation of the practice of mystery shopping. Using ethnographic data, this project works to understand the impact that this type of retail surveillance has on the ways that consumerism is performed ritually in the everyday lives of customers. Mystery shopping literature generally approaches the subject from a market perspective. This dissertation instead explores this subject through an investigation of how this practice influences the ways that consumers perform and whether or not this surveillance influence is ethical.
ISBN: 9780549221586Subjects--Topical Terms:
735016
Anthropology, Cultural.
Shopping the shopper: Retail surveillance and performances of consumerism.
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This project explores retail surveillance through an investigation of the practice of mystery shopping. Using ethnographic data, this project works to understand the impact that this type of retail surveillance has on the ways that consumerism is performed ritually in the everyday lives of customers. Mystery shopping literature generally approaches the subject from a market perspective. This dissertation instead explores this subject through an investigation of how this practice influences the ways that consumers perform and whether or not this surveillance influence is ethical.
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At the heart of this ethical inquiry are questions of how the strategies of mystery shopping intend to limit agency in performances of consumption. Retail surveillance tries create predictable performances that ensure maximum consumption. The mystery shopper is a part of this surveillance apparatus that intends to close down options.
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This project seeks to open space for creative performances of consumerism. Using the work of ritual scholars, surveillance studies, ethnographic theory, and performance artists and theorists, this dissertation explores options for consumers who feel that retail surveillance has stripped them of the ability to engage in identity performances that reflect the complexity of their identity. This analysis also takes into account the ways that retail surveillance has proliferated itself in spaces that are generally not understood as retail.
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Finally, this dissertation works to find productive space within surveillance by using ethnographic methodology as an example. By reclaiming the metaphor of surveillance, the ethnographic community can begin to understand how to ethically appropriate the surveillance gaze. This can be done by providing surveillance that does not find its power in mysteriousness, but instead in opening up possibilities (the very thing that retail surveillance tries to limit). This is where we find space to negotiate our identities within the complex space of surveillance.
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