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產品涉入程度、品牌形象、品牌權益與顧客回應間之關係探討 = = The...

陳建翰

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產品涉入程度、品牌形象、品牌權益與顧客回應間之關係探討 = = The relationships exploration among product involvement, brand image, brand equity and customer responses. /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	產品涉入程度、品牌形象、品牌權益與顧客回應間之關係探討 = / 陳建翰撰
Reminder of title:	The relationships exploration among product involvement, brand image, brand equity and customer responses. /
remainder title:	The relationships exploration among product involvement, brand image, brand equity and customer responses.
Author:	陳建翰
Published:	[花蓮縣] : 國立東華大學企業管理學系, : 民92[2003],
Description:	6,115面 : 圖,表 ; 30公分
Notes:	指導教授:祝道松
Subject:	品牌形象 -
Online resource:	http://134.208.10.124/ETD-db/ETD-search-c/view_etd?URN=etd-0703103-121117PDF全文

產品涉入程度、品牌形象、品牌權益與顧客回應間之關係探討 = = The relationships exploration among product involvement, brand image, brand equity and customer responses. /
陳建翰

產品涉入程度、品牌形象、品牌權益與顧客回應間之關係探討 = The relationships exploration among product involvement, brand image, brand equity and customer responses. / The relationships exploration among product involvement, brand image, brand equity and customer responses.陳建翰撰 - [花蓮縣] : 國立東華大學企業管理學系, 民92[2003] - 6,115面 : 圖,表 ; 30公分

指導教授:祝道松

碩士論文--國立東華大學企業管理學系,2003

參考書目:面97-102Subjects--Topical Terms:

2408472
品牌形象

產品涉入程度、品牌形象、品牌權益與顧客回應間之關係探討 = = The relationships exploration among product involvement, brand image, brand equity and customer responses. /
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