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Marketing for cultural organisations...

Kolb, Bonita M.

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Marketing for cultural organisations : = new strategies for attracting audiences to classical music, dance, museums, theatre & opera /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing for cultural organisations :/ Bonita M. Kolb.
其他題名:	new strategies for attracting audiences to classical music, dance, museums, theatre & opera /
作者:	Kolb, Bonita M.
出版者:	Hampshire, UK :South-Western Cengage Learning, : c2005.,
面頁冊數:	x, 233 p. :ill. ;25 cm.
標題:	Arts - Marketing. -
ISBN:	9781844802135 (pbk.) :

Marketing for cultural organisations : = new strategies for attracting audiences to classical music, dance, museums, theatre & opera /
Kolb, Bonita M.

Marketing for cultural organisations :new strategies for attracting audiences to classical music, dance, museums, theatre & opera /Bonita M. Kolb. - 2nd ed. - Hampshire, UK :South-Western Cengage Learning,c2005. - x, 233 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 9781844802135 (pbk.) :US58.99Subjects--Topical Terms:

743287
Arts
--Marketing.

Marketing for cultural organisations : = new strategies for attracting audiences to classical music, dance, museums, theatre & opera /
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