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Brand portfolio strategy : = creating relevance, differentiation, energy, leverage, and clarity /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand portfolio strategy :/ David A. Aaker.
Reminder of title:	creating relevance, differentiation, energy, leverage, and clarity /
Author:	Aaker, David A.
Published:	New York, NY :Free Press, : c2004.,
Description:	xviii, 348 p. :ill. ;24 cm.
Subject:	Brand name products - Planning. -
Online resource:	http://www.loc.gov/catdir/bios/simon053/2003063055.html
Online resource:	http://www.loc.gov/catdir/description/simon051/2003063055.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
ISBN:	0743249380

Brand portfolio strategy : = creating relevance, differentiation, energy, leverage, and clarity /
Aaker, David A.

Brand portfolio strategy :creating relevance, differentiation, energy, leverage, and clarity /David A. Aaker. - New York, NY :Free Press,c2004. - xviii, 348 p. :ill. ;24 cm.

Includes bibliographical references (p. [323]-327) and index.

ISBN: 0743249380

LCCN: 2003063055Subjects--Topical Terms:

629936
Brand name products
--Planning.

LC Class. No.: HD69.B7 / A2154 2004

Dewey Class. No.: 658.8/27

Brand portfolio strategy : = creating relevance, differentiation, energy, leverage, and clarity /
LDR:01105cam 2200253 a 4500 001 951683
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008 110616s2004 nyua b 001 0 eng
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020 $a 0743249380
020 $a 9780743249386 : $c US30.00
035 $a PA-BW-100-03
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HD69.B7 $b A2154 2004
082 0 0 $a 658.8/27 $2 22
090 $a HD/69/.B7/.A2154/2004//////W0138251
100 1 $a Aaker, David A. $3 682651
245 1 0 $a Brand portfolio strategy : $b creating relevance, differentiation, energy, leverage, and clarity / $c David A. Aaker.
260 # $a New York, NY : $b Free Press, $c c2004.
300 $a xviii, 348 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [323]-327) and index.
650 # 0 $a Brand name products $x Planning. $3 629936
650 # 0 $a Branding (Marketing) $3 625366
650 # 0 $a Brand name products $x Management. $3 667040
650 # 0 $a Brand name products $x Valuation $x Management. $3 1275669
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/simon053/2003063055.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/simon051/2003063055.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
856 4 1 $3 Sample text $u http://www.loc.gov/catdir/enhancements/fy0641/2003063055-s.html