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Brand portfolio strategy : = creating relevance, differentiation, energy, leverage, and clarity /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Brand portfolio strategy :/ David A. Aaker.
其他題名:	creating relevance, differentiation, energy, leverage, and clarity /
作者:	Aaker, David A.
出版者:	New York, NY :Free Press, : c2004.,
面頁冊數:	xviii, 348 p. :ill. ;24 cm.
標題:	Brand name products - Planning. -
電子資源:	http://www.loc.gov/catdir/bios/simon053/2003063055.html
電子資源:	http://www.loc.gov/catdir/description/simon051/2003063055.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
ISBN:	0743249380

Brand portfolio strategy : = creating relevance, differentiation, energy, leverage, and clarity /
Aaker, David A.

Brand portfolio strategy :creating relevance, differentiation, energy, leverage, and clarity /David A. Aaker. - New York, NY :Free Press,c2004. - xviii, 348 p. :ill. ;24 cm.

Includes bibliographical references (p. [323]-327) and index.

ISBN: 0743249380

LCCN: 2003063055Subjects--Topical Terms:

629936
Brand name products
--Planning.

LC Class. No.: HD69.B7 / A2154 2004

Dewey Class. No.: 658.8/27

Brand portfolio strategy : = creating relevance, differentiation, energy, leverage, and clarity /
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