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E-marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	E-marketing // Judy Strauss, Raymond Frost.
作者:	Strauss, Judy.
其他作者:	Frost, Raymond,
出版者:	Upper Saddle River, N.J. :Pearson Prentice Hall, : c2009.,
面頁冊數:	xxi, 430 p. :ill. ;24 cm.
標題:	Marketingpolitik. -
ISBN:	9780136154402 (pbk.) :

E-marketing /
Strauss, Judy.

E-marketing /Judy Strauss, Raymond Frost. - 5th ed. - Upper Saddle River, N.J. :Pearson Prentice Hall,c2009. - xxi, 430 p. :ill. ;24 cm.

Includes bibliographical references (p. 410-416) and index.

Past, present, and future --

ISBN: 9780136154402 (pbk.) :US136.00

LCCN: 2008039965Subjects--Topical Terms:

2035457
Marketingpolitik.
Subjects--Index Terms:

Internet.

LC Class. No.: HF5415.1265 / .S774 2009

Dewey Class. No.: 658.8/72

E-marketing /
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020 $a 0136154409 (pbk.)
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020 $a 0132461846 (pbk. : Person international ed.)
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245 1 0 $a E-marketing / $c Judy Strauss, Raymond Frost.
250 $a 5th ed.
260 # $a Upper Saddle River, N.J. : $b Pearson Prentice Hall, $c c2009.
300 $a xxi, 430 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 410-416) and index.
505 0 # $t Past, present, and future -- $t Strategic e-marketing and performance metrics -- $t The e-marketing plan -- $t A world of e-marketing opportunities -- $t Ethical and legal issues -- $t E-marketing research -- $t Consumer behavior online -- $t Segmentation and targeting strategies -- $t Differentiation and positioning strategies -- $t Product : the online offer -- $t Pricing : the online value -- $t The internet for distribution -- $t E-marketing communication tools -- $t Customer relationship management.
650 # 7 $a Marketingpolitik. $3 2035457
650 # 7 $a Telemarketing. $3 2035458
650 # 7 $a Internet marketing. $3 2035459
650 # 0 $a Internet marketing. $3 570186
650 1 7 $a Marketingmix. $3 2035454
650 # 7 $a E-Business. $3 2035455
650 # 7 $a Online-Werbung. $3 2035456
653 # 0 $a Internet.
700 1 # $a Frost, Raymond, $d 1960-. $3 1275530