| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Power sales writing // Sue Hershkowitz-Coore. |
| Author: |
Hershkowitz-Coore, Sue. |
| Published: |
New York :McGraw-Hill, : c2004., |
| Description: |
xv, 174 p. ;21 cm. |
| Notes: |
Includes index. |
| [NT 15003449]: |
Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth. |
| Subject: |
Advertising copy - Handbooks, manuals, etc. - |
| ISBN: |
0071410333 (pbk.) : |