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Power sales writing /

~

Hershkowitz-Coore, Sue.

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Power sales writing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Power sales writing // Sue Hershkowitz-Coore.
作者:	Hershkowitz-Coore, Sue.
出版者:	New York :McGraw-Hill, : c2004.,
面頁冊數:	xv, 174 p. ;21 cm.
附註:	Includes index.
內容註:	Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.
標題:	Advertising copy - Handbooks, manuals, etc. -
ISBN:	0071410333 (pbk.) :

Power sales writing /
Hershkowitz-Coore, Sue.

Power sales writing /Sue Hershkowitz-Coore. - New York :McGraw-Hill,c2004. - xv, 174 p. ;21 cm.

Includes index.

Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.

ISBN: 0071410333 (pbk.) :NT385

LCCN: 2003007913Subjects--Topical Terms:

1274662
Advertising copy
--Handbooks, manuals, etc.

LC Class. No.: HF5825 / .H44 2003

Dewey Class. No.: 808/.066659

Power sales writing /
LDR:01122cam 2200181 a 450 001 950901
008 110607s2004 nyu f 001 0 eng
010 $a 2003007913
020 $a 0071410333 (pbk.) : $c NT385
035 $a 00521719
040 2 $a DLC $c DLC $d DLC
050 0 0 $a HF5825 $b .H44 2003
082 0 0 $a 808/.066659 $2 21
100 1 $a Hershkowitz-Coore, Sue. $3 852883
245 1 0 $a Power sales writing / $c Sue Hershkowitz-Coore.
260 # $a New York : $b McGraw-Hill, $c c2004.
300 $a xv, 174 p. ; $c 21 cm.
500 $a Includes index.
505 0 # $a Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.
650 # 0 $a Advertising copy $v Handbooks, manuals, etc. $3 1274662
650 # 0 $a Sales letters $v Handbooks, manuals, etc. $3 1274663
809 $p BOOK $d HF5825 $e H44 $y 2003

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六樓西文書區HC-Z(6F Western Language Books)

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