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Basic marketing research /

~

Churchill, Gilbert A.

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Basic marketing research /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Basic marketing research // Gilbert A. Churchill, Jr.
其他題名:	Marketing research
作者:	Churchill, Gilbert A.
出版者:	Fort Worth :Dryden Press, : c2001.,
面頁冊數:	xvii, 830 p. :ill. (some col.) ;29 cm.
標題:	Marketing research. -
ISBN:	9780030211041 (pbk.)

Basic marketing research /
Churchill, Gilbert A.

Basic marketing research /Marketing researchGilbert A. Churchill, Jr. - 4th ed. - Fort Worth :Dryden Press,c2001. - xvii, 830 p. :ill. (some col.) ;29 cm. - The Dryden Press series in marketing. - The Dryden Press series in marketing..

Includes bibliographical references and index.

Introduction to marketing research and problem definition --

ISBN: 9780030211041 (pbk.)

LCCN: 00102808Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .C49 2001

Dewey Class. No.: 658.8/3

Basic marketing research /
LDR:00982cam 2200253 a 45 001 950682
003 OCoLC
005 20110601
008 110601s2001 txua b 001 0 eng
010 $a 00102808
020 $a 9780030211041 (pbk.)
020 $a 0030211042 (pbk.)
035 $a 企管系贈100
040 $a DLC $c DLC $d UKM $d NLGGC $d BTCTA $d YDXCP $d ZWZ $d DEBBG $d LHU $d NDHUL
049 $a NDHU $b eng
050 0 0 $a HF5415.2 $b .C49 2001
082 0 0 $a 658.8/3 $2 21
100 1 $a Churchill, Gilbert A. $3 740852
245 1 0 $a Basic marketing research / $c Gilbert A. Churchill, Jr.
246 3 0 $a Marketing research
250 $a 4th ed.
260 # $a Fort Worth : $b Dryden Press, $c c2001.
300 $a xvii, 830 p. : $b ill. (some col.) ; $c 29 cm.
490 1 0 $a The Dryden Press series in marketing
504 $a Includes bibliographical references and index.
505 0 # $t Introduction to marketing research and problem definition -- $t Research design -- $t Data-collection methods -- $t Data collection forms -- $t Sampling and data collection -- $t Data analysis -- $t Research reports.
650 # 0 $a Marketing research. $3 532352
830 4 $a The Dryden Press series in marketing. $3 1274247

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