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The protocol of display: Graphic des...

Ommen, Brett Richard.

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The protocol of display: Graphic design and public imagination.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The protocol of display: Graphic design and public imagination./
Author:	Ommen, Brett Richard.
Description:	337 p.
Notes:	Adviser: Dilip P. Gaonkar.
Contained By:	Dissertation Abstracts International68-09A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3283469
ISBN:	9780549248682

The protocol of display: Graphic design and public imagination.
Ommen, Brett Richard.

The protocol of display: Graphic design and public imagination. - 337 p.

Adviser: Dilip P. Gaonkar.

Thesis (Ph.D.)--Northwestern University, 2007.

This project examines the relationship between graphic design and public life in an effort to understand how graphic design functions as a mode of communication, how visual images present interpretive problems for communication scholarship, and how the increasing presence of visual images in public space inform and are informed by a particular understanding of modern publicity. It begins with an account of the field and profession of graphic design in relationship to the visual images produced by graphic designers. With an understanding of graphic design as a communicative practice, the project then moves on to an examination of the interpretive constraints that face the notion of visual communication and develops an alternative reading strategy---a protocol of display---for the objects produced by graphic design. This reading strategy is then applied to a series of contemporary art and advertising projects in an effort to discover the implications of thinking about graphic design as a form of public communication for contemporary mass-audiences.

ISBN: 9780549248682Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The protocol of display: Graphic design and public imagination.
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020 $a 9780549248682
035 $a (UMI)AAI3283469
035 $a AAI3283469
040 $a UMI $c UMI
100 1 $a Ommen, Brett Richard. $3 1273526
245 1 4 $a The protocol of display: Graphic design and public imagination.
300 $a 337 p.
500 $a Adviser: Dilip P. Gaonkar.
500 $a Source: Dissertation Abstracts International, Volume: 68-09, Section: A, page: 3668.
502 $a Thesis (Ph.D.)--Northwestern University, 2007.
520 $a This project examines the relationship between graphic design and public life in an effort to understand how graphic design functions as a mode of communication, how visual images present interpretive problems for communication scholarship, and how the increasing presence of visual images in public space inform and are informed by a particular understanding of modern publicity. It begins with an account of the field and profession of graphic design in relationship to the visual images produced by graphic designers. With an understanding of graphic design as a communicative practice, the project then moves on to an examination of the interpretive constraints that face the notion of visual communication and develops an alternative reading strategy---a protocol of display---for the objects produced by graphic design. This reading strategy is then applied to a series of contemporary art and advertising projects in an effort to discover the implications of thinking about graphic design as a form of public communication for contemporary mass-audiences.
520 $a The project develops this protocol of display based on a distinction between visual images and their surfaces of display, and it offers an alternative account of graphic design as a field concerned with surfaces of display as much as if not more than visual composition. This turn to surface allows for a dexterous account of visual communication because it considers the very contingent and situated moment when an audience encounters an image, the moment of visual address. In the case of graphic design, those images are invested with a tension between visual and public experiences. The project argues that an appropriate understanding of the two types of experiences can best be critically interrogated at the moment of an audience's experience of a visual surface---as a precondition of an experience of visual content. The project concludes by arguing that graphic design serves as a useful type of public address for modern publics since the tension between the experience of visual content and visual surface allows for a more significant negotiation between notions of private and public identity that become increasingly complicated under the conditions of liberalism and consumer-capitalism.
590 $a School code: 0163.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Language, Rhetoric and Composition. $3 1019205
650 4 $a Mass Communications. $3 1017395
650 4 $a Speech Communication. $3 1017408
690 $a 0338
690 $a 0389
690 $a 0459
690 $a 0681
690 $a 0708
710 2 $a Northwestern University. $b Communication Studies. $3 1022052
773 0 $t Dissertation Abstracts International $g 68-09A.
790 $a 0163
790 1 0 $a Gaonkar, Dilip P., $e advisor
790 1 0 $a Hariman, Robert $e committee member
790 1 0 $a Topper, Keith $e committee member
791 $a Ph.D.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3283469