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Product portfolio management and the...

Balasubramaniam, Karthik.

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Product portfolio management and the industry lifecycle.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Product portfolio management and the industry lifecycle./
Author:	Balasubramaniam, Karthik.
Description:	85 p.
Notes:	Adviser: Karl Ulrich.
Contained By:	Dissertation Abstracts International68-07B.
Subject:	Economics, Commerce-Business. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3271721
ISBN:	9780549117223

Product portfolio management and the industry lifecycle.
Balasubramaniam, Karthik.

Product portfolio management and the industry lifecycle. - 85 p.

Adviser: Karl Ulrich.

Thesis (Ph.D.)--University of Pennsylvania, 2007.

This dissertation proposes (1) a theoretical model to explain observed dynamics of product portfolios at the firm and industry levels in a set of high-tech industries, and (2) an empirical test of this theory in the context of the laser printer industry. The theoretical model examines product portfolio decision making in a duopoly, focusing on the rate of new product introduction, old product removal and the attributes of new products. We aggregate these results to the industry-level and study the impact of industry related environmental uncertainty and market opportunities on product portfolio choices through the industry lifecycle.

ISBN: 9780549117223Subjects--Topical Terms:

626649
Economics, Commerce-Business.

Product portfolio management and the industry lifecycle.
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005 20110525
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020 $a 9780549117223
035 $a (UMI)AAI3271721
035 $a AAI3271721
040 $a UMI $c UMI
100 1 $a Balasubramaniam, Karthik. $3 1272675
245 1 0 $a Product portfolio management and the industry lifecycle.
300 $a 85 p.
500 $a Adviser: Karl Ulrich.
500 $a Source: Dissertation Abstracts International, Volume: 68-07, Section: B, page: 4798.
502 $a Thesis (Ph.D.)--University of Pennsylvania, 2007.
520 $a This dissertation proposes (1) a theoretical model to explain observed dynamics of product portfolios at the firm and industry levels in a set of high-tech industries, and (2) an empirical test of this theory in the context of the laser printer industry. The theoretical model examines product portfolio decision making in a duopoly, focusing on the rate of new product introduction, old product removal and the attributes of new products. We aggregate these results to the industry-level and study the impact of industry related environmental uncertainty and market opportunities on product portfolio choices through the industry lifecycle.
520 $a The empirical model uses survival analysis to test the implications of product portfolio and technology decisions on firm survival in the laser printer industry. We also explore how the effectiveness of portfolio strategy is impacted by the phase of the industry's evolution.
590 $a School code: 0175.
650 4 $a Economics, Commerce-Business. $3 626649
650 4 $a Engineering, System Science. $3 1018128
690 $a 0505
690 $a 0790
710 2 $a University of Pennsylvania. $3 1017401
773 0 $t Dissertation Abstracts International $g 68-07B.
790 $a 0175
790 1 0 $a Ulrich, Karl, $e advisor
791 $a Ph.D.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3271721