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The effect of packaging attributes o...

Whaling, Audrey Michael.

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The effect of packaging attributes on consumer perception of cherry juice.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The effect of packaging attributes on consumer perception of cherry juice./
Author:	Whaling, Audrey Michael.
Description:	143 p.
Notes:	Adviser: Laura Bix.
Contained By:	Masters Abstracts International46-02.
Subject:	Agriculture, Food Science and Technology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1448536
ISBN:	9780549255123

The effect of packaging attributes on consumer perception of cherry juice.
Whaling, Audrey Michael.

The effect of packaging attributes on consumer perception of cherry juice. - 143 p.

Adviser: Laura Bix.

Thesis (M.S.)--Michigan State University, 2007.

Consumer views of a product are based on many characteristics of both the product and the package. The means-end theory suggests that consumers make decisions to buy according to what choice will produce the most beneficial results. In essence, a consumer will weigh the consequences of several alternatives and choose the most positive outcome for themselves.

ISBN: 9780549255123Subjects--Topical Terms:

1017813
Agriculture, Food Science and Technology.

The effect of packaging attributes on consumer perception of cherry juice.
LDR:02334nam 2200313 a 45 001 949257
005 20110525
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020 $a 9780549255123
035 $a (UMI)AAI1448536
035 $a AAI1448536
040 $a UMI $c UMI
100 1 $a Whaling, Audrey Michael. $3 1272638
245 1 4 $a The effect of packaging attributes on consumer perception of cherry juice.
300 $a 143 p.
500 $a Adviser: Laura Bix.
500 $a Source: Masters Abstracts International, Volume: 46-02, page: 1127.
502 $a Thesis (M.S.)--Michigan State University, 2007.
520 $a Consumer views of a product are based on many characteristics of both the product and the package. The means-end theory suggests that consumers make decisions to buy according to what choice will produce the most beneficial results. In essence, a consumer will weigh the consequences of several alternatives and choose the most positive outcome for themselves.
520 $a Products communicate to consumers through attributes. Packaging, a commonly overlooked aspect of a product, plays a vital role in sending messages regarding product attributes to the consumer. Material, shape, and package design can help to project a positive and beneficial image of the product in the consumer's mind, which can translate into fulfillment of perceived needs.
520 $a The objective of this research project is to investigate the impact of packaging on consumer perception of cherry juice. Research was conducted through a series of focus groups grounded in the means-end theory, using three demographic groups; mothers, young adults and adults.
520 $a Research findings indicate attributes associated with the communication and utility functions of packaging have the most impact on consumers in all focus groups. Packaging attributes like transparency, inertness, usability, recloseability, and recyclability affected consumer perceptions about the product. Differences arose between demographic groups only in the context of the situation for which the package was being used.
590 $a School code: 0128.
650 4 $a Agriculture, Food Science and Technology. $3 1017813
650 4 $a Engineering, Packaging. $3 1025152
690 $a 0359
690 $a 0549
710 2 $a Michigan State University. $3 676168
773 0 $t Masters Abstracts International $g 46-02.
790 $a 0128
790 1 0 $a Bix, Laura, $e advisor
791 $a M.S.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1448536