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The changing consumer culture in Syr...

ElZarrad, Vicki Valosik.

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The changing consumer culture in Syria: Assessing the effect of neighborhood modernity, age, and religiosity on consumer attitudes and participation.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The changing consumer culture in Syria: Assessing the effect of neighborhood modernity, age, and religiosity on consumer attitudes and participation./
Author:	ElZarrad, Vicki Valosik.
Description:	99 p.
Notes:	Adviser: W. David Gartman.
Contained By:	Masters Abstracts International46-05.
Subject:	Economics, Commerce-Business. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1452367
ISBN:	9780549490722

The changing consumer culture in Syria: Assessing the effect of neighborhood modernity, age, and religiosity on consumer attitudes and participation.
ElZarrad, Vicki Valosik.

The changing consumer culture in Syria: Assessing the effect of neighborhood modernity, age, and religiosity on consumer attitudes and participation. - 99 p.

Adviser: W. David Gartman.

Thesis (M.A.)--University of South Alabama, 2008.

Syria is currently witnessing dramatic changes in consumption patterns and attitudes as a result of globalization, increased advertising, and national economic forces such as heavy immigration and trade sanctions. In this study I analyzed the results of 150 surveys conducted in Damascus, Syria in 2007. The main research questions addressed is whether age and one's exposure to Westernization through location of residence affect consumer ideologies and practices among Syrians. I compared youth with adults, as well as residents of modern areas of Damascus where advertisements and Western businesses are prevalent ("New" Damascus), with those who live in more traditional parts of the city or rural outskirts which have not been altered as much by Westernization ("Old" Damascus). I found that Youth express more consumerist ideologies than Adults, and that those who live in New Damascus were significantly more likely to have a high score in both consumer attitudes and consumer participation than those who live in Old Damascus. I also found that religiosity influenced participants' consumer ideologies but not their participation in consumer culture. Income and education also showed significant variation while the lack of gender variation in all measures was striking.

ISBN: 9780549490722Subjects--Topical Terms:

626649
Economics, Commerce-Business.

The changing consumer culture in Syria: Assessing the effect of neighborhood modernity, age, and religiosity on consumer attitudes and participation.
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040 $a UMI $c UMI
100 1 $a ElZarrad, Vicki Valosik. $3 1272342
245 1 4 $a The changing consumer culture in Syria: Assessing the effect of neighborhood modernity, age, and religiosity on consumer attitudes and participation.
300 $a 99 p.
500 $a Adviser: W. David Gartman.
500 $a Source: Masters Abstracts International, Volume: 46-05, page: 2524.
502 $a Thesis (M.A.)--University of South Alabama, 2008.
520 $a Syria is currently witnessing dramatic changes in consumption patterns and attitudes as a result of globalization, increased advertising, and national economic forces such as heavy immigration and trade sanctions. In this study I analyzed the results of 150 surveys conducted in Damascus, Syria in 2007. The main research questions addressed is whether age and one's exposure to Westernization through location of residence affect consumer ideologies and practices among Syrians. I compared youth with adults, as well as residents of modern areas of Damascus where advertisements and Western businesses are prevalent ("New" Damascus), with those who live in more traditional parts of the city or rural outskirts which have not been altered as much by Westernization ("Old" Damascus). I found that Youth express more consumerist ideologies than Adults, and that those who live in New Damascus were significantly more likely to have a high score in both consumer attitudes and consumer participation than those who live in Old Damascus. I also found that religiosity influenced participants' consumer ideologies but not their participation in consumer culture. Income and education also showed significant variation while the lack of gender variation in all measures was striking.
590 $a School code: 0491.
650 4 $a Economics, Commerce-Business. $3 626649
650 4 $a History, Middle Eastern. $3 1017544
650 4 $a Sociology, Social Structure and Development. $3 1017425
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690 $a 0505
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710 2 $a University of South Alabama. $3 1017878
773 0 $t Masters Abstracts International $g 46-05.
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791 $a M.A.
792 $a 2008
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1452367