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Food and food related festivals in r...

Kalkstein-Silkes, Carol Ann.

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Food and food related festivals in rural destination branding.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Food and food related festivals in rural destination branding./
Author:	Kalkstein-Silkes, Carol Ann.
Description:	146 p.
Notes:	Advisers: Liping A. Cai; Xinran Y. Lehto.
Contained By:	Dissertation Abstracts International68-12A.
Subject:	Agriculture, Food Science and Technology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3291236
ISBN:	9780549360155

Food and food related festivals in rural destination branding.
Kalkstein-Silkes, Carol Ann.

Food and food related festivals in rural destination branding. - 146 p.

Advisers: Liping A. Cai; Xinran Y. Lehto.

Thesis (Ph.D.)--Purdue University, 2007.

The present study examines food and food-related elements (FFREs) at festivals as a unique form of culinary tourism and as an image builder of a destination. The backdrop of the study is the importance of destination branding to rural communities.

ISBN: 9780549360155Subjects--Topical Terms:

1017813
Agriculture, Food Science and Technology.

Food and food related festivals in rural destination branding.
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008 110525s2007 ||||||||||||||||| ||eng d
020 $a 9780549360155
035 $a (UMI)AAI3291236
035 $a AAI3291236
040 $a UMI $c UMI
100 1 $a Kalkstein-Silkes, Carol Ann. $3 1272230
245 1 0 $a Food and food related festivals in rural destination branding.
300 $a 146 p.
500 $a Advisers: Liping A. Cai; Xinran Y. Lehto.
500 $a Source: Dissertation Abstracts International, Volume: 68-12, Section: A, page: 5142.
502 $a Thesis (Ph.D.)--Purdue University, 2007.
520 $a The present study examines food and food-related elements (FFREs) at festivals as a unique form of culinary tourism and as an image builder of a destination. The backdrop of the study is the importance of destination branding to rural communities.
520 $a A content analysis was conducted to explore the presence of FFREs in rural festival marketing materials and how text and graphics were employed to illustrate FFREs in these materials. Using a case study approach, six in-depth interviews were conducted with festival organizers and destination marketing organizations (DMOs). The case study examined the key concepts of resident involvement, participation, and attitudes; and DMOs' involvement and participation. The case study also investigated the extent to which FFREs were integrated in the festival marketing materials produced by festival organizers and DMOs.
520 $a As tangible attributes, FFREs contribute to the cognitive component of a destination image. FFREs also have the capacity of invoking emotions, thus directly contributing to the affective component of a destination image. These two characteristics of FFREs are aligned with the existing principles of how destination image is formed; therefore FFREs can be incorporated into the branding of a destination. In particular, the emotional characteristics of FFREs elevate FFREs to a symbol of local culture. The content analysis and case study investigated whether the festival marketing materials communicate such symbolic nature of FFREs. Four dimensions of FFREs as depicted in festival marketing materials were identified. They were food as sustenance, specific food and drink, beer and wine, and experiential FFRE interaction. Each dimension was further delineated by numerous sub-dimensions which were evaluated by the criterion of cultural symbolism spanning a continuum from no cultural significance to high cultural significance.
520 $a Coupled with the integration of literature on destination image and branding, rural tourism, festivals, and culinary tourism, the content analysis and case study resulted in a proposition of a conceptual model for festival-based culinary tourism in rural destination branding. The model focuses on culturally significant FFREs at festivals which bridge together two distinct parts pertaining to destination stakeholders and tourists, respectively. On the part of destination stakeholders, the model promotes communication and relationship building among festival organizers, residents, local businesses, corporate sponsors, and DMOs. FFREs provide a unique platform for culture-based interactions between the destination stakeholders and tourists, thus enriching the experience of both. On the part of tourists, the model links FFREs to destination branding through both cognitive and affective image building. This duality of FFREs is uniquely attributed to the multi-sensory nature of food consumption.
590 $a School code: 0183.
650 4 $a Agriculture, Food Science and Technology. $3 1017813
650 4 $a Business Administration, Management. $3 626628
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0338
690 $a 0359
690 $a 0454
710 2 $a Purdue University. $b Hospitality and Tourism Management. $3 1030755
773 0 $t Dissertation Abstracts International $g 68-12A.
790 $a 0183
790 1 0 $a Braunlich, Carl $e committee member
790 1 0 $a Cai, Liping A., $e advisor
790 1 0 $a Lehto, Xinran Y., $e advisor
790 1 0 $a Pearson, Thomas E. $e committee member
791 $a Ph.D.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3291236