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Impact of digital video on communica...

Leeds, Elke M.

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Impact of digital video on communication skills in business education.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Impact of digital video on communication skills in business education./
Author:	Leeds, Elke M.
Description:	180 p.
Notes:	Adviser: Pamela Wilson.
Contained By:	Dissertation Abstracts International68-03A.
Subject:	Education, Business. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3257957

Impact of digital video on communication skills in business education.
Leeds, Elke M.

Impact of digital video on communication skills in business education. - 180 p.

Adviser: Pamela Wilson.

Thesis (Ph.D.)--Walden University, 2007.

Business education and communication literature shows that communication apprehension (CA) is a negative factor in oral presentation. Despite significant research on CA and resulting effects on students, limited academic research exists on digital video (DV) to reduce CA and improve oral presentation delivery skills (OPDS). DV was tested as a substitute for in-class oral presentation as a way of reducing CA and increasing OPDS. A quasi-experimental study was conducted on a sample of 119 students in a 2nd year information systems course at a state university to the test whether CA and OPDS remain unchanged. Students who delivered presentations via DV were compared to those who delivered live presentations. A survey instrument was used to measure CA and OPDS in a pretreatment/posttreatment methodology. Data were analyzed with chi-squared tests for normality, F-tests for equality of variances, and two tailed t-tests for the equality of means between the differences of the control and treatment group. Though the results showed that there was no statistical difference between the control and the treatment group at a 5% level, other benefits were realized. DV can be used as an alternate to in-class presentation to increase class time, offer flexibility, and benefit students through practice and review. Academic institutions may want to focus future research on these benefits. An efficient method for addressing CA in large enrollment classes creates positive social change for business students and their potential for future employment and success.Subjects--Topical Terms:

1017515
Education, Business.

Impact of digital video on communication skills in business education.
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035 $a (UMI)AAI3257957
035 $a AAI3257957
040 $a UMI $c UMI
100 1 $a Leeds, Elke M. $3 1270688
245 1 0 $a Impact of digital video on communication skills in business education.
300 $a 180 p.
500 $a Adviser: Pamela Wilson.
500 $a Source: Dissertation Abstracts International, Volume: 68-03, Section: A, page: 0968.
502 $a Thesis (Ph.D.)--Walden University, 2007.
520 $a Business education and communication literature shows that communication apprehension (CA) is a negative factor in oral presentation. Despite significant research on CA and resulting effects on students, limited academic research exists on digital video (DV) to reduce CA and improve oral presentation delivery skills (OPDS). DV was tested as a substitute for in-class oral presentation as a way of reducing CA and increasing OPDS. A quasi-experimental study was conducted on a sample of 119 students in a 2nd year information systems course at a state university to the test whether CA and OPDS remain unchanged. Students who delivered presentations via DV were compared to those who delivered live presentations. A survey instrument was used to measure CA and OPDS in a pretreatment/posttreatment methodology. Data were analyzed with chi-squared tests for normality, F-tests for equality of variances, and two tailed t-tests for the equality of means between the differences of the control and treatment group. Though the results showed that there was no statistical difference between the control and the treatment group at a 5% level, other benefits were realized. DV can be used as an alternate to in-class presentation to increase class time, offer flexibility, and benefit students through practice and review. Academic institutions may want to focus future research on these benefits. An efficient method for addressing CA in large enrollment classes creates positive social change for business students and their potential for future employment and success.
590 $a School code: 0543.
650 4 $a Education, Business. $3 1017515
650 4 $a Education, Technology. $3 1017498
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710 2 $a Walden University. $3 718925
773 0 $t Dissertation Abstracts International $g 68-03A.
790 $a 0543
790 1 0 $a Wilson, Pamela, $e advisor
791 $a Ph.D.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3257957