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A test of strictness and marketing u...

Oosterhoff, Ronda.

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A test of strictness and marketing upon church growth and health .

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	A test of strictness and marketing upon church growth and health ./
作者:	Oosterhoff, Ronda.
面頁冊數:	133 p.
附註:	Adviser: Peter Miller.
Contained By:	Dissertation Abstracts International67-10A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3238421
ISBN:	9780542933844

A test of strictness and marketing upon church growth and health .
Oosterhoff, Ronda.

A test of strictness and marketing upon church growth and health . - 133 p.

Adviser: Peter Miller.

Thesis (Ph.D.)--Northwestern University, 2006.

While the rumors of "worship wars" dividing North American Protestantism are not news, ongoing questions remain concerning the effectiveness of trading in traditional organs for electric guitars and hymnals for PowerPoint. The recent availability of the largest, inter-faith-group, congregational-level data set (n=14,021) and theory development concerning the evolving attractive power of "incarnational" worship experiences (Wuthnow, 2004) allow for a new test of "strictness" vs. "marketing" in predicting church growth and health.

ISBN: 9780542933844Subjects--Topical Terms:

1017573
Business Administration, Marketing.

A test of strictness and marketing upon church growth and health .
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502 $a Thesis (Ph.D.)--Northwestern University, 2006.
520 $a While the rumors of "worship wars" dividing North American Protestantism are not news, ongoing questions remain concerning the effectiveness of trading in traditional organs for electric guitars and hymnals for PowerPoint. The recent availability of the largest, inter-faith-group, congregational-level data set (n=14,021) and theory development concerning the evolving attractive power of "incarnational" worship experiences (Wuthnow, 2004) allow for a new test of "strictness" vs. "marketing" in predicting church growth and health.
520 $a Strictness remains a stronger predictor of church growth and health than control variables such as suburban growth, income and education levels in the zip code area surrounding a church, and pastoral characteristics such as age and ministerial education. But the contemporary worship service---a relatively recent innovation in church marketing---is a stronger predictor of church growth and health than strictness. General marketing and interpersonal recruitment are stronger predictors than the contemporary worship service, however, and a hypothesized interaction between strictness and the contemporary worship service was significant only for predicting church health. The positive effect upon health of the contemporary worship was stronger in churches that were less strict than in churches that were more strict, contrary to a hypothesized relationship between "soteriological angst" and religious communication innovation.
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