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Evaluating the effectiveness of supp...

Eliason, Clint B.

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Evaluating the effectiveness of supplemental labels in museum exhibits.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Evaluating the effectiveness of supplemental labels in museum exhibits./
Author:	Eliason, Clint B.
Description:	91 p.
Notes:	Adviser: Steve Lehman.
Contained By:	Dissertation Abstracts International68-07A.
Subject:	Museology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3270878
ISBN:	9780549111887

Evaluating the effectiveness of supplemental labels in museum exhibits.
Eliason, Clint B.

Evaluating the effectiveness of supplemental labels in museum exhibits. - 91 p.

Adviser: Steve Lehman.

Thesis (Ph.D.)--Utah State University, 2007.

The present study used an experimental design to investigate the efficacy of using short (12 words or less), prominently placed supplemental labels to increase the effectiveness of select extant labels in museum exhibits. The experimenter-developed supplemental labels were designed to leverage exogenous/bottom-up and endogenous/top-down sources of influence on selective attention. Measures of patron behavior, knowledge retention, and attitude found no significant differences between group means under control and treatment conditions. These outcomes were surprising and inconsistent with findings from similar research conducted by Hirschi and Screven. The supplemental labels in the present study might have failed to capture attention because they were not sufficiently visually stimulating, they did not sufficiently tap internal motivations, or perhaps patrons experienced innattentional blindness in regards to them.

ISBN: 9780549111887Subjects--Topical Terms:

1018504
Museology.

Evaluating the effectiveness of supplemental labels in museum exhibits.
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020 $a 9780549111887
035 $a (UMI)AAI3270878
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040 $a UMI $c UMI
100 1 $a Eliason, Clint B. $3 1267330
245 1 0 $a Evaluating the effectiveness of supplemental labels in museum exhibits.
300 $a 91 p.
500 $a Adviser: Steve Lehman.
500 $a Source: Dissertation Abstracts International, Volume: 68-07, Section: A, page: 2714.
502 $a Thesis (Ph.D.)--Utah State University, 2007.
520 $a The present study used an experimental design to investigate the efficacy of using short (12 words or less), prominently placed supplemental labels to increase the effectiveness of select extant labels in museum exhibits. The experimenter-developed supplemental labels were designed to leverage exogenous/bottom-up and endogenous/top-down sources of influence on selective attention. Measures of patron behavior, knowledge retention, and attitude found no significant differences between group means under control and treatment conditions. These outcomes were surprising and inconsistent with findings from similar research conducted by Hirschi and Screven. The supplemental labels in the present study might have failed to capture attention because they were not sufficiently visually stimulating, they did not sufficiently tap internal motivations, or perhaps patrons experienced innattentional blindness in regards to them.
590 $a School code: 0241.
650 4 $a Museology. $3 1018504
650 4 $a Psychology, Cognitive. $3 1017810
690 $a 0633
690 $a 0730
710 2 $a Utah State University. $3 960049
773 0 $t Dissertation Abstracts International $g 68-07A.
790 $a 0241
790 1 0 $a Lehman, Steve, $e advisor
791 $a Ph.D.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3270878