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Motivational processing and choice b...

Wang, Zheng.

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Motivational processing and choice behavior during television viewing: An integrative dynamic approach.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Motivational processing and choice behavior during television viewing: An integrative dynamic approach./
Author:	Wang, Zheng.
Description:	220 p.
Notes:	Advisers: Annie Lang; Jerome R. Busemeyer.
Contained By:	Dissertation Abstracts International68-10A.
Subject:	Mass Communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3278466
ISBN:	9780549235606

Motivational processing and choice behavior during television viewing: An integrative dynamic approach.
Wang, Zheng.

Motivational processing and choice behavior during television viewing: An integrative dynamic approach. - 220 p.

Advisers: Annie Lang; Jerome R. Busemeyer.

Thesis (Ph.D.)--Indiana University, 2007.

Motivational Processing and Choice Behavior during Television Viewing: An Integrative Dynamic Approach The purpose of this dissertation was to test the central role of motivational activation in mediated information processing and media choice behavior by examining the dynamic effects of three basic motivational input variables on four physiological output measures and a behavioral measure of channel viewing and choice. The three motivational input variables (arousing content, positivity, and negativity) and the five output variables (heart rate, skin conductance level, corrugator activity, zygomatic activity, and channel choices) were selected based on extensive previous theoretical and empirical research. They are also the three dimensions constructing "the black box of emotion"---self-report, physiology, and behavior (M. Bradley & P. J. Lang, 2000). A scientific theory of emotion and motivation needs to specify the "internal coordinates of the three data systems" (p.246). This dissertation provides a theoretical foundation for understanding these relationships at a dynamic level, and empirically grounds this foundation by using realistic and complicated "real world" messages in a mediated environment.

ISBN: 9780549235606Subjects--Topical Terms:

1017395
Mass Communications.

Motivational processing and choice behavior during television viewing: An integrative dynamic approach.
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020 $a 9780549235606
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100 1 $a Wang, Zheng. $3 660235
245 1 0 $a Motivational processing and choice behavior during television viewing: An integrative dynamic approach.
300 $a 220 p.
500 $a Advisers: Annie Lang; Jerome R. Busemeyer.
500 $a Source: Dissertation Abstracts International, Volume: 68-10, Section: A, page: 4127.
502 $a Thesis (Ph.D.)--Indiana University, 2007.
520 $a Motivational Processing and Choice Behavior during Television Viewing: An Integrative Dynamic Approach The purpose of this dissertation was to test the central role of motivational activation in mediated information processing and media choice behavior by examining the dynamic effects of three basic motivational input variables on four physiological output measures and a behavioral measure of channel viewing and choice. The three motivational input variables (arousing content, positivity, and negativity) and the five output variables (heart rate, skin conductance level, corrugator activity, zygomatic activity, and channel choices) were selected based on extensive previous theoretical and empirical research. They are also the three dimensions constructing "the black box of emotion"---self-report, physiology, and behavior (M. Bradley & P. J. Lang, 2000). A scientific theory of emotion and motivation needs to specify the "internal coordinates of the three data systems" (p.246). This dissertation provides a theoretical foundation for understanding these relationships at a dynamic level, and empirically grounds this foundation by using realistic and complicated "real world" messages in a mediated environment.
520 $a In general, the findings of the dynamic time series modeling approach in this dissertation are consistent with a voluminous previous literature using traditional statistic methods, such as a robust quadratic effect of arousing content on the dependent variables. However, this study makes three primary theoretical and empirical contributions that extend previous work: First, it estimates the effects of motivational inputs per unit time (i.e., unconfounded with duration of input), including an especially interesting coactivation state--the interaction between positivity and negativity; second, it explores the dynamical effects of motivational variables and in fact found significant order one and order two feedback effects of the physiological systems, and; third, it explores media viewing and choice behavior in the framework of motivational activation and connects the behavior with physiological responses using dynamic time series models. In addition to these primary contributions, this dissertation also furthered our understanding of the moderation of individual motivational traits (positivity offset and negativity bias) on the effects of motivational variables, which also can be useful for developing communication campaigns.
590 $a School code: 0093.
650 4 $a Mass Communications. $3 1017395
650 4 $a Psychology, Cognitive. $3 1017810
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690 $a 0708
710 2 $a Indiana University. $b Mass Communications/Telecommunications. $3 1044001
773 0 $t Dissertation Abstracts International $g 68-10A.
790 $a 0093
790 1 0 $a Busemeyer, Jerome R., $e advisor
790 1 0 $a Fox, Julia R. $e committee member
790 1 0 $a Lang, Annie, $e advisor
790 1 0 $a Potter, Robert F. $e committee member
791 $a Ph.D.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3278466