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Celebrity endorsers and product clai...

Sweeney, Marlena Sarah.

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Celebrity endorsers and product claims: The impact on attitudes and claimed behaviors of Hispanics.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Celebrity endorsers and product claims: The impact on attitudes and claimed behaviors of Hispanics./
Author:	Sweeney, Marlena Sarah.
Description:	125 p.
Notes:	Source: Masters Abstracts International, Volume: 46-03, page: 1192.
Contained By:	Masters Abstracts International46-03.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1450896
ISBN:	9780549361879

Celebrity endorsers and product claims: The impact on attitudes and claimed behaviors of Hispanics.
Sweeney, Marlena Sarah.

Celebrity endorsers and product claims: The impact on attitudes and claimed behaviors of Hispanics. - 125 p.

Source: Masters Abstracts International, Volume: 46-03, page: 1192.

Thesis (M.A.)--University of Arkansas, 2007.

This study explored how Hispanic consumers respond to the persuasive communication strategies marketers use. The specific purpose of this study was to analyze how Hispanic consumers respond to high and low involvement products featuring celebrity endorsements and indirect product claims with either a connected or separated appeal. The impact of a variety of advertisements featuring a combination of the variables outlined measured the impacts on Hispanics attitudes and claimed behaviors.

ISBN: 9780549361879Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Celebrity endorsers and product claims: The impact on attitudes and claimed behaviors of Hispanics.
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035 $a AAI1450896
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100 1 $a Sweeney, Marlena Sarah. $3 1264777
245 1 0 $a Celebrity endorsers and product claims: The impact on attitudes and claimed behaviors of Hispanics.
300 $a 125 p.
500 $a Source: Masters Abstracts International, Volume: 46-03, page: 1192.
502 $a Thesis (M.A.)--University of Arkansas, 2007.
520 $a This study explored how Hispanic consumers respond to the persuasive communication strategies marketers use. The specific purpose of this study was to analyze how Hispanic consumers respond to high and low involvement products featuring celebrity endorsements and indirect product claims with either a connected or separated appeal. The impact of a variety of advertisements featuring a combination of the variables outlined measured the impacts on Hispanics attitudes and claimed behaviors.
590 $a School code: 0011.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Hispanic American Studies. $3 1017793
650 4 $a Mass Communications. $3 1017395
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690 $a 0708
690 $a 0737
710 2 $a University of Arkansas. $3 1017562
773 0 $t Masters Abstracts International $g 46-03.
790 $a 0011
791 $a M.A.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1450896