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Analyses of consumers' perceptions a...

Wayment, Tawna.

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Analyses of consumers' perceptions and attitudes towards services and products offered by a craft cooperative in rural Utah.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Analyses of consumers' perceptions and attitudes towards services and products offered by a craft cooperative in rural Utah./
Author:	Wayment, Tawna.
Description:	81 p.
Notes:	Major Professors: Yoon Lee; Karen Biers.
Contained By:	Masters Abstracts International40-05.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1408278
ISBN:	0493565523

Analyses of consumers' perceptions and attitudes towards services and products offered by a craft cooperative in rural Utah.
Wayment, Tawna.

Analyses of consumers' perceptions and attitudes towards services and products offered by a craft cooperative in rural Utah. - 81 p.

Major Professors: Yoon Lee; Karen Biers.

Thesis (M.S.)--Utah State University, 2002.

The purpose of this study was to develop a profile of the Sanpete Trade Association's (STA) typical consumer, to examine the attitudes and perceptions consumers had towards the products and service quality at STA, and to determine if service quality impacted consumers' purchasing behavior.

ISBN: 0493565523Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Analyses of consumers' perceptions and attitudes towards services and products offered by a craft cooperative in rural Utah.
LDR:01982nam 2200325 a 45 001 938740
005 20110512
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020 $a 0493565523
035 $a (UnM)AAI1408278
035 $a AAI1408278
040 $a UnM $c UnM
100 1 $a Wayment, Tawna. $3 1262712
245 1 0 $a Analyses of consumers' perceptions and attitudes towards services and products offered by a craft cooperative in rural Utah.
300 $a 81 p.
500 $a Major Professors: Yoon Lee; Karen Biers.
500 $a Source: Masters Abstracts International, Volume: 40-05, page: 1162.
502 $a Thesis (M.S.)--Utah State University, 2002.
520 $a The purpose of this study was to develop a profile of the Sanpete Trade Association's (STA) typical consumer, to examine the attitudes and perceptions consumers had towards the products and service quality at STA, and to determine if service quality impacted consumers' purchasing behavior.
520 $a The study indicated that a consumer's attitude towards the products and his or her perception of service quality offered could be used to predict whether a consumer spent money at the STA. Customer's age along with consumers who were first time visitors, also significantly predicted purchasing behavior, it was also noted that trends existed between purchasing behavior and the factors of age, education, marital status, and income.
520 $a The results of this study will be shared with the STA's board of directors and other groups that want to organize craft cooperatives along Highway 89. These results will provide direction for incorporating service quality into business management strategies.
590 $a School code: 0241.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Home Economics. $3 1019236
650 4 $a Sociology, Individual and Family Studies. $3 626655
690 $a 0338
690 $a 0386
690 $a 0628
710 2 0 $a Utah State University. $3 960049
773 0 $t Masters Abstracts International $g 40-05.
790 $a 0241
790 1 0 $a Biers, Karen, $e advisor
790 1 0 $a Lee, Yoon, $e advisor
791 $a M.S.
792 $a 2002
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1408278