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At the turn of the century: The fre...

Salazar, Luis M.

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At the turn of the century: The frequency and portrayal of African Americans in mainstream fashion magazine advertising.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	At the turn of the century: The frequency and portrayal of African Americans in mainstream fashion magazine advertising./
Author:	Salazar, Luis M.
Description:	60 p.
Notes:	Chair: Olan Farnall.
Contained By:	Masters Abstracts International39-04.
Subject:	Black Studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1403486
ISBN:	0493139206

At the turn of the century: The frequency and portrayal of African Americans in mainstream fashion magazine advertising.
Salazar, Luis M.

At the turn of the century: The frequency and portrayal of African Americans in mainstream fashion magazine advertising. - 60 p.

Chair: Olan Farnall.

Thesis (M.A.)--California State University, Fullerton, 2001.

A content analysis of three mainstream fashion magazines examines the frequency and portrayal of African Americans at the end of the millennium: 4 issues of each magazine yielded 950 ‘populated’ ads. Each was examined for presence, gender, age, occupation, and product category. To assess the African American portrayal, representation by view and setting were analyzed, as were the types of relationships and roles in which African Americans and Caucasians appeared together.

ISBN: 0493139206Subjects--Topical Terms:

1017673
Black Studies.

At the turn of the century: The frequency and portrayal of African Americans in mainstream fashion magazine advertising.
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035 $a (UnM)AAI1403486
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100 1 $a Salazar, Luis M. $3 1261590
245 1 0 $a At the turn of the century: The frequency and portrayal of African Americans in mainstream fashion magazine advertising.
300 $a 60 p.
500 $a Chair: Olan Farnall.
500 $a Source: Masters Abstracts International, Volume: 39-04, page: 0956.
502 $a Thesis (M.A.)--California State University, Fullerton, 2001.
520 $a A content analysis of three mainstream fashion magazines examines the frequency and portrayal of African Americans at the end of the millennium: 4 issues of each magazine yielded 950 ‘populated’ ads. Each was examined for presence, gender, age, occupation, and product category. To assess the African American portrayal, representation by view and setting were analyzed, as were the types of relationships and roles in which African Americans and Caucasians appeared together.
520 $a This study updates information previous scholars have presented regarding African American representation in print advertising. Results suggest an impressive increase was found in the frequency of portrayal of this minority. Regarding the nature of portrayal, inconsistencies between Caucasians and African Americans persevere. Interestingly, the portrayal of African Americans was greater in single race ads than integrated ads. Implications are discussed.
590 $a School code: 6060.
650 4 $a Black Studies. $3 1017673
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Mass Communications. $3 1017395
650 4 $a Sociology, Ethnic and Racial Studies. $3 1017474
690 $a 0325
690 $a 0338
690 $a 0631
690 $a 0708
710 2 0 $a California State University, Fullerton. $3 1017845
773 0 $t Masters Abstracts International $g 39-04.
790 $a 6060
790 1 0 $a Farnall, Olan, $e advisor
791 $a M.A.
792 $a 2001
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1403486