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Analysis of business travelers' hote...

Cobanoglu, Cihan.

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Analysis of business travelers' hotel selection and satisfaction.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Analysis of business travelers' hotel selection and satisfaction./
Author:	Cobanoglu, Cihan.
Description:	163 p.
Notes:	Adviser: Patrick J. Moreo.
Contained By:	Dissertation Abstracts International62-08A.
Subject:	Business Administration, General. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3023914
ISBN:	0493353933

Analysis of business travelers' hotel selection and satisfaction.
Cobanoglu, Cihan.

Analysis of business travelers' hotel selection and satisfaction. - 163 p.

Adviser: Patrick J. Moreo.

Thesis (Ph.D.)--Oklahoma State University, 2001.

<italic>Scope and method of study</italic>. American Management Association members (N = 4000) were surveyed to ascertain any differences in the needs of female and male business travelers. A self-administered questionnaire was created from the information obtained from the literature research and the focus-group interview. This study employed mixed mode methodology where the survey instruments were disseminated by mail and e-mail/web-based forms. The data analysis was organized into six parts using descriptive and inferential statistics.

ISBN: 0493353933Subjects--Topical Terms:

1017457
Business Administration, General.

Analysis of business travelers' hotel selection and satisfaction.
LDR:02910nam 2200289 a 45 001 936293
005 20110510
008 110510s2001 eng d
020 $a 0493353933
035 $a (UnM)AAI3023914
035 $a AAI3023914
040 $a UnM $c UnM
100 1 $a Cobanoglu, Cihan. $3 810969
245 1 0 $a Analysis of business travelers' hotel selection and satisfaction.
300 $a 163 p.
500 $a Adviser: Patrick J. Moreo.
500 $a Source: Dissertation Abstracts International, Volume: 62-08, Section: A, page: 2816.
502 $a Thesis (Ph.D.)--Oklahoma State University, 2001.
520 $a <italic>Scope and method of study</italic>. American Management Association members (N = 4000) were surveyed to ascertain any differences in the needs of female and male business travelers. A self-administered questionnaire was created from the information obtained from the literature research and the focus-group interview. This study employed mixed mode methodology where the survey instruments were disseminated by mail and e-mail/web-based forms. The data analysis was organized into six parts using descriptive and inferential statistics.
520 $a <italic>Findings and conclusions</italic>. Over 90% of the respondents rated cleanliness of hotel, comfortable mattress and pillows, convenience to meeting site, in-room temperature control, well-maintained furnishings, and friendly service of hotel staff important to very important in selecting a hotel. The overall importance score of hotel selection attributes were found to differ significantly between male and female business travelers. Similarly, the overall perceived performance score of hotel selection attributes were found to differ significantly between male and female business travelers. There was a significant difference between perceived importance of hotel selection attributes and perceived performance. The overall importance and satisfaction scores of sustaining technology attributes does significantly differ from the overall importance score of disruptive technology attributes. A factor analysis was conducted for the importance attributes. The contents of the fifteen factor dimensions were analyzed and named as follows: technology, work atmosphere, security, entertainment, service, room comfort and quality, safety, room amenities, value, breakfast, reservations, branding, gender consciousness, airport, and meeting site convenience. A significant difference was found between factors and level of education and level of income of the respondents. Importance-Performance Analysis (IPA) was conducted on the factors obtained from factor analysis.
590 $a School code: 0664.
650 4 $a Business Administration, General. $3 1017457
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0310
690 $a 0338
710 2 0 $a Oklahoma State University. $3 626630
773 0 $t Dissertation Abstracts International $g 62-08A.
790 $a 0664
790 1 0 $a Moreo, Patrick J., $e advisor
791 $a Ph.D.
792 $a 2001
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3023914