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Initial trust formation in the elect...

Lee, Sang Jun.

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Initial trust formation in the electronic used market.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Initial trust formation in the electronic used market./
Author:	Lee, Sang Jun.
Description:	208 p.
Notes:	Source: Dissertation Abstracts International, Volume: 63-12, Section: A, page: 4133.
Contained By:	Dissertation Abstracts International63-12A.
Subject:	Business Administration, Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3074087
ISBN:	0493939903

Initial trust formation in the electronic used market.
Lee, Sang Jun.

Initial trust formation in the electronic used market. - 208 p.

Source: Dissertation Abstracts International, Volume: 63-12, Section: A, page: 4133.

Thesis (Ph.D.)--The University of Nebraska - Lincoln, 2002.

Arguably, the most critical time frame for unknown participants in the electronic market to develop trust is at the beginning of their relationship. The increasing transactions of used products in the business-to-customer electronic market and the growing number of unknown Internet-based retailers call for a special attention to building customer trust at the initial stage when both parties meet in the retailer's website. The main purpose of this study is to develop a model of initial trust formation in the electronic used market that provides design guidelines for the Internet-based retailer, which will enable customers to willingly purchase products from the retailer although they have no interaction history.

ISBN: 0493939903Subjects--Topical Terms:

626628
Business Administration, Management.

Initial trust formation in the electronic used market.
LDR:02843nam 2200313 a 45 001 933432
005 20110505
008 110505s2002 eng d
020 $a 0493939903
035 $a (UnM)AAI3074087
035 $a AAI3074087
040 $a UnM $c UnM
100 1 $a Lee, Sang Jun. $3 1257162
245 1 0 $a Initial trust formation in the electronic used market.
300 $a 208 p.
500 $a Source: Dissertation Abstracts International, Volume: 63-12, Section: A, page: 4133.
500 $a Supervisor: Sang M. Lee.
502 $a Thesis (Ph.D.)--The University of Nebraska - Lincoln, 2002.
520 $a Arguably, the most critical time frame for unknown participants in the electronic market to develop trust is at the beginning of their relationship. The increasing transactions of used products in the business-to-customer electronic market and the growing number of unknown Internet-based retailers call for a special attention to building customer trust at the initial stage when both parties meet in the retailer's website. The main purpose of this study is to develop a model of initial trust formation in the electronic used market that provides design guidelines for the Internet-based retailer, which will enable customers to willingly purchase products from the retailer although they have no interaction history.
520 $a The theoretical basis of the study is based on previous research demonstrating the influence of trust in one party on the attitude and behavior of another party. The study hypothesized that initial trust would be positively related to assurance, reputation, and customer relationship management reflected in the store website. For assurance management, two different types of third-party assurance seals were used: one for assuring the store and the other for assuring the used product. For reputation and customer relationship management, a buyer feedback system was used. A laboratory experiment was conducted with 121 participants at a major U.S. state university. Most participants were undergraduate students in business related majors.
520 $a The results showed that the assurance services are positively related to initial trust toward the store and the used product, and reputation and effectively managed complaints in the buyer feedback system significantly affect building the customer's initial trust. Most interestingly, the damaged reputation due to negative evaluations from previous customers could be sufficiently recovered by effective complaint management reflected in a buyer feedback system.
590 $a School code: 0138.
650 4 $a Business Administration, Management. $3 626628
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Information Science. $3 1017528
690 $a 0338
690 $a 0454
690 $a 0723
710 2 0 $a The University of Nebraska - Lincoln. $3 1024939
773 0 $t Dissertation Abstracts International $g 63-12A.
790 $a 0138
790 1 0 $a Lee, Sang M., $e advisor
791 $a Ph.D.
792 $a 2002
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3074087