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Essays on Menger in the neoclassical...

Kjar, Scott A.

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Essays on Menger in the neoclassical tradition (Carl Menger).

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Essays on Menger in the neoclassical tradition (Carl Menger)./
Author:	Kjar, Scott A.
Description:	204 p.
Notes:	Director: Robert B. Ekelund, Jr.
Contained By:	Dissertation Abstracts International63-11A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3070775
ISBN:	0493904492

Essays on Menger in the neoclassical tradition (Carl Menger).
Kjar, Scott A.

Essays on Menger in the neoclassical tradition (Carl Menger). - 204 p.

Director: Robert B. Ekelund, Jr.

Thesis (Ph.D.)--Auburn University, 2002.

Although Carl Menger's 1871 book <italic>Grandsätze der Volkswirtschaftslehre</italic> was part of the so-called Marginalist Revolution, its late translation (1950) and various other factors and trends within economics led to a lack of serious attention paid to Menger's ideas by English-language scholars for a full century. In the past three decades, however, there has been a resurgence in interest in Menger's work, primarily along the lines of evaluating Menger in light of his contemporaries Jevons and Walras, of exploring the immediate and cultural influences on Menger, and of the transmission of his ideas to his disciples Wieser and Böhm-Bawerk.

ISBN: 0493904492Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Essays on Menger in the neoclassical tradition (Carl Menger).
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005 20110505
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020 $a 0493904492
035 $a (UnM)AAI3070775
035 $a AAI3070775
040 $a UnM $c UnM
100 1 $a Kjar, Scott A. $3 1256641
245 1 0 $a Essays on Menger in the neoclassical tradition (Carl Menger).
300 $a 204 p.
500 $a Director: Robert B. Ekelund, Jr.
500 $a Source: Dissertation Abstracts International, Volume: 63-11, Section: A, page: 4039.
502 $a Thesis (Ph.D.)--Auburn University, 2002.
520 $a Although Carl Menger's 1871 book <italic>Grandsätze der Volkswirtschaftslehre</italic> was part of the so-called Marginalist Revolution, its late translation (1950) and various other factors and trends within economics led to a lack of serious attention paid to Menger's ideas by English-language scholars for a full century. In the past three decades, however, there has been a resurgence in interest in Menger's work, primarily along the lines of evaluating Menger in light of his contemporaries Jevons and Walras, of exploring the immediate and cultural influences on Menger, and of the transmission of his ideas to his disciples Wieser and Böhm-Bawerk.
520 $a However, Menger's classic book is rich in ideas not yet fully explored. In many cases, economics and related disciplines were not developed enough in 1871 to recognize Menger's insights, and the failure to study his work since then has let his insights languish. Now, more than 130 years after the publication of his primary theoretical work, it is possible to review Menger in light of subsequent ideas not only in economics but also in marketing and psychology. Further, viewing Menger in the context of his times provides a better understanding of the universality and cosmopolitan nature of his work, in contrast to the trends in the Germanic tradition in which he wrote.
520 $a Chapter One serves as an introduction to the dissertation. In Chapter Two, a brief biography of Menger is offered, placing him in the <italic>zeitgeist </italic> of late-nineteenth-century Vienna. In Chapter Three, an extensive literature review of secondary work evaluating and discussing Menger's theories is provided. In Chapter Four, Menger's use of characteristics in his utility analysis—the second of his famous four pre-requisites—is compared with the works of eighteenth-century French econo-engineer Jules Dupuit and twentieth-century English economist Kelvin Lancaster. In Chapter Five, Menger's third pre-requisite is melded to Abraham Maslow's famous Hierarchy of Needs to provide an analysis of modern marketing, specifically with an eye toward several current television commercials that closely follow Menger's analysis. In Chapter Six, Menger's ideas on time and market processes are compared with those of Alfred Marshall, to show similarities and differences between the two. Chapter Seven offers overall conclusions indicating that Menger's thought remains rich in analytical potential even to this day.
590 $a School code: 0012.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Economics, History. $3 1017418
650 4 $a Economics, Theory. $3 1017575
690 $a 0338
690 $a 0509
690 $a 0511
710 2 0 $a Auburn University. $3 1020457
773 0 $t Dissertation Abstracts International $g 63-11A.
790 $a 0012
790 1 0 $a Ekelund, Robert B., Jr., $e advisor
791 $a Ph.D.
792 $a 2002
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3070775