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Letterforms, cultural forms: The in...

Zelman, Stephanie Judith.

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Letterforms, cultural forms: The interplay between graphic design, Western culture and communications technologies since mid-century.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Letterforms, cultural forms: The interplay between graphic design, Western culture and communications technologies since mid-century./
Author:	Zelman, Stephanie Judith.
Description:	95 p.
Notes:	Adviser: Will Straw.
Contained By:	Masters Abstracts International40-04.
Subject:	Anthropology, Cultural. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MQ64208
ISBN:	0612642089

Letterforms, cultural forms: The interplay between graphic design, Western culture and communications technologies since mid-century.
Zelman, Stephanie Judith.

Letterforms, cultural forms: The interplay between graphic design, Western culture and communications technologies since mid-century. - 95 p.

Adviser: Will Straw.

Thesis (M.A.)--McGill University (Canada), 2000.

Beginning with an understanding of the aesthetic and idealism of modern design, this thesis discusses the interrelationship between culture, technology and graphic design since mid-century. A review of the rise of postmodern critique, particularly as expressed through digital technologies, demonstrates how cultural shifts and developing communications technologies work in tandem to influence the emergence of visual systems. By revealing several underlying premises of modernity, it is shown that the linearity of modern design is a biased and limited theory of vision. This argument is reinforced by contrasting the modern conception of direct communication with alternative design practices that encourage readers to play a more active role in the interpretation of a message. However, the thesis ultimately returns to the fundamental principles of modernism to suggest that certain tenets of modernist thought should not be jettisoned so quickly, simply because digitization encourages open-ended viewing experiences.

ISBN: 0612642089Subjects--Topical Terms:

735016
Anthropology, Cultural.

Letterforms, cultural forms: The interplay between graphic design, Western culture and communications technologies since mid-century.
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100 1 $a Zelman, Stephanie Judith. $3 1253523
245 1 0 $a Letterforms, cultural forms: The interplay between graphic design, Western culture and communications technologies since mid-century.
300 $a 95 p.
500 $a Adviser: Will Straw.
500 $a Source: Masters Abstracts International, Volume: 40-04, page: 0810.
502 $a Thesis (M.A.)--McGill University (Canada), 2000.
520 $a Beginning with an understanding of the aesthetic and idealism of modern design, this thesis discusses the interrelationship between culture, technology and graphic design since mid-century. A review of the rise of postmodern critique, particularly as expressed through digital technologies, demonstrates how cultural shifts and developing communications technologies work in tandem to influence the emergence of visual systems. By revealing several underlying premises of modernity, it is shown that the linearity of modern design is a biased and limited theory of vision. This argument is reinforced by contrasting the modern conception of direct communication with alternative design practices that encourage readers to play a more active role in the interpretation of a message. However, the thesis ultimately returns to the fundamental principles of modernism to suggest that certain tenets of modernist thought should not be jettisoned so quickly, simply because digitization encourages open-ended viewing experiences.
590 $a School code: 0781.
650 4 $a Anthropology, Cultural. $3 735016
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Mass Communications. $3 1017395
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690 $a 0389
690 $a 0708
710 2 0 $a McGill University (Canada). $3 1018122
773 0 $t Masters Abstracts International $g 40-04.
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790 1 0 $a Straw, Will, $e advisor
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792 $a 2000
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MQ64208