東華大學圖書館 |

Language: English

Back

Switch To: Labeled | MARC Mode | ISBD

User generated branding = integratin...

Arnhold, Ulrike.

Amazon

博客來

User generated branding = integrating user generated content into brand management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	User generated branding/ by Ulrike Arnhold.
Reminder of title:	integrating user generated content into brand management /
Author:	Arnhold, Ulrike.
Published:	Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, : 2010.,
Description:	xxviii, 450 p. :ill., digital ;22 cm.
Contained By:	Springer eBooks
Subject:	Branding (Marketing) -
Online resource:	http://dx.doi.org/10.1007/978-3-8349-8857-7
ISBN:	9783834923240 (paper)

User generated branding = integrating user generated content into brand management /
Arnhold, Ulrike.

User generated brandingintegrating user generated content into brand management /[electronic resource] :by Ulrike Arnhold. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2010. - xxviii, 450 p. :ill., digital ;22 cm.

ISBN: 9783834923240 (paper)Subjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HF5415.1255 / .U84 2010

Dewey Class. No.: 658.82702854678

User generated branding = integrating user generated content into brand management /
LDR:00751nam 2200217 a 45 001 923721
003 Springer
005 20110408
006 m d
007 cr nn 008maaau
008 110408s2010 gw s j eng d
020 $a 9783834923240 (paper)
020 $a 9783834988577 (electronic bk.)
035 $a 978-3-8349-2324-0
050 0 4 $a HF5415.1255 $b .U84 2010
082 0 4 $a 658.82702854678 $2 22
100 1 $a Arnhold, Ulrike. $3 1245573
245 1 0 $a User generated branding $h [electronic resource] : $b integrating user generated content into brand management / $c by Ulrike Arnhold.
260 $a Wiesbaden : $b Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, $c 2010.
300 $a xxviii, 450 p. : $b ill., digital ; $c 22 cm.
650 0 $a Branding (Marketing) $3 625366
650 0 $a User-generated content. $3 931758
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Marketing. $3 536353
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-8349-8857-7
950 $a Business and Economics (Springer-11643)