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The quintessence of strategic manage...

Kotler, Philip.

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The quintessence of strategic management = what you really need to know to survive in business /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The quintessence of strategic management/ by Philip Kotler, Roland Berger, Nils Bickhoff.
Reminder of title:	what you really need to know to survive in business /
Author:	Kotler, Philip.
other author:	Berger, Roland.
Published:	Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg, : 2010.,
Description:	vii, 129 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Strategic planning. -
Online resource:	http://dx.doi.org/10.1007/978-3-642-14544-5
ISBN:	9783642145438 (paper)

The quintessence of strategic management = what you really need to know to survive in business /
Kotler, Philip.

The quintessence of strategic managementwhat you really need to know to survive in business /[electronic resource] :by Philip Kotler, Roland Berger, Nils Bickhoff. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2010. - vii, 129 p. :ill., digital ;24 cm.

ISBN: 9783642145438 (paper)Subjects--Topical Terms:

528149
Strategic planning.

LC Class. No.: HD30.28 / .K68 2010

Dewey Class. No.: 658.4012

The quintessence of strategic management = what you really need to know to survive in business /
LDR:00787nam 2200217 a 45 001 923254
003 Springer
005 20110408
006 m d
007 cr nn 008maaau
008 110408s2010 gw s j eng d
020 $a 9783642145438 (paper)
020 $a 9783642145445 (electronic bk.)
035 $a 978-3-642-14543-8
050 0 4 $a HD30.28 $b .K68 2010
082 0 4 $a 658.4012 $2 22
100 1 $a Kotler, Philip. $3 520689
245 1 4 $a The quintessence of strategic management $h [electronic resource] : $b what you really need to know to survive in business / $c by Philip Kotler, Roland Berger, Nils Bickhoff.
260 $a Berlin, Heidelberg : $b Springer-Verlag Berlin Heidelberg, $c 2010.
300 $a vii, 129 p. : $b ill., digital ; $c 24 cm.
650 0 $a Strategic planning. $3 528149
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Business/Management Science, general. $3 890978
650 2 4 $a Entrepreneurship. $3 526739
650 2 4 $a Management/Business for Professionals. $3 907045
700 1 $a Berger, Roland. $3 1244802
700 1 $a Bickhoff, Nils. $3 1244803
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-642-14544-5
950 $a Business and Economics (Springer-11643)