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Neuromarketing = exploring the brain...

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Zurawicki, Leon.

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Neuromarketing = exploring the brain of the consumer /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Neuromarketing/ by Leon Zurawicki.
Reminder of title:	exploring the brain of the consumer /
Author:	Zurawicki, Leon.
Published:	Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg, : 2010.,
Description:	xx, 273 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Consumer behavior. -
Online resource:	http://dx.doi.org/10.1007/978-3-540-77829-5
ISBN:	9783540778288 (paper)

Neuromarketing = exploring the brain of the consumer /
Zurawicki, Leon.

Neuromarketingexploring the brain of the consumer /[electronic resource] :by Leon Zurawicki. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2010. - xx, 273 p. :ill., digital ;24 cm.

ISBN: 9783540778288 (paper)Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32 / .Z87 2010

Dewey Class. No.: 658.8342

Neuromarketing = exploring the brain of the consumer /
LDR:00717nam 2200217 a 45 001 922801
003 Springer
005 20110408
006 m d
007 cr nn 008maaau
008 110408s2010 gw s j eng d
020 $a 9783540778288 (paper)
020 $a 9783540778295 (electronic bk.)
035 $a 978-3-540-77828-8
050 0 4 $a HF5415.32 $b .Z87 2010
082 0 4 $a 658.8342 $2 22
100 1 $a Zurawicki, Leon. $3 1244025
245 1 0 $a Neuromarketing $h [electronic resource] : $b exploring the brain of the consumer / $c by Leon Zurawicki.
260 $a Berlin, Heidelberg : $b Springer-Verlag Berlin Heidelberg, $c 2010.
300 $a xx, 273 p. : $b ill., digital ; $c 24 cm.
650 0 $a Consumer behavior. $3 535816
650 0 $a Marketing $x Psychological aspects. $3 729673
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Marketing. $3 536353
650 2 4 $a Neurobiology. $3 588707
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-540-77829-5
950 $a Business and Economics (Springer-11643)

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W9096045

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EB W9096045

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