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The right sensory mix = targeting co...
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The right sensory mix = targeting consumer product development scientifically /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The right sensory mix/ by Diana Derval.
Reminder of title:
targeting consumer product development scientifically /
Author:
Derval, Diana.
Published:
Berlin, Heidelberg :Springer Berlin Heidelberg, : 2010.,
Description:
xiv, 146 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
Subject:
Consumer behavior - Psychological aspects. -
Online resource:
http://dx.doi.org/10.1007/978-3-642-12093-0
ISBN:
9783642120923 (paper)
The right sensory mix = targeting consumer product development scientifically /
Derval, Diana.
The right sensory mix
targeting consumer product development scientifically /[electronic resource] :by Diana Derval. - Berlin, Heidelberg :Springer Berlin Heidelberg,2010. - xiv, 146 p. :ill., digital ;24 cm.
ISBN: 9783642120923 (paper)Subjects--Topical Terms:
779325
Consumer behavior
--Psychological aspects.
LC Class. No.: HF5415.32 / .D47 2010
Dewey Class. No.: 658.8342
The right sensory mix = targeting consumer product development scientifically /
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targeting consumer product development scientifically /
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by Diana Derval.
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Consumer behavior
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Consumers' preferences.
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Product differentiation.
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Senses and sensation.
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http://dx.doi.org/10.1007/978-3-642-12093-0
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Business and Economics (Springer-11643)
based on 0 review(s)
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1 records • Pages 1 •
1
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Attachments
W9096039
電子資源
11.線上閱覽_V
電子書
EB W9096039
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1 records • Pages 1 •
1
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