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Ripple effect = how empowered involv...

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Oetting, Martin.

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Ripple effect = how empowered involvement drives word of mouth /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Ripple effect/ by Martin Oetting.
其他題名:	how empowered involvement drives word of mouth /
作者:	Oetting, Martin.
出版者:	Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, : 2009.,
面頁冊數:	xviii, 151 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Business referrals. -
電子資源:	http://dx.doi.org/10.1007/978-3-8349-8372-5
ISBN:	9783834920096 (paper)

Ripple effect = how empowered involvement drives word of mouth /
Oetting, Martin.

Ripple effecthow empowered involvement drives word of mouth /[electronic resource] :by Martin Oetting. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2009. - xviii, 151 p. :ill., digital ;24 cm.

ISBN: 9783834920096 (paper)Subjects--Topical Terms:

850564
Business referrals.

LC Class. No.: HF5827.95 / .O38 2009

Dewey Class. No.: 658.8

Ripple effect = how empowered involvement drives word of mouth /
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020 $a 9783834983725 (electronic bk.)
035 $a 978-3-8349-2009-6
050 0 4 $a HF5827.95 $b .O38 2009
082 0 4 $a 658.8 $2 22
100 1 $a Oetting, Martin. $3 1243873
245 1 0 $a Ripple effect $h [electronic resource] : $b how empowered involvement drives word of mouth / $c by Martin Oetting.
260 $a Wiesbaden : $b Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, $c 2009.
300 $a xviii, 151 p. : $b ill., digital ; $c 24 cm.
650 0 $a Business referrals. $3 850564
650 0 $a Word-of-mouth advertising. $3 779984
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Marketing. $3 536353
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856 4 0 $u http://dx.doi.org/10.1007/978-3-8349-8372-5
950 $a Business and Economics (Springer-11643)

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