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Marketing essentials in hospitality ...

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Shoemaker, Stowe.

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Marketing essentials in hospitality and tourism : = foundations and practices /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing essentials in hospitality and tourism :/ Stowe Shoemaker, Margaret Shaw.
其他題名:	foundations and practices /
作者:	Shoemaker, Stowe.
其他作者:	Shaw, Margaret,
出版者:	Upper Saddle River, N.J. :Pearson/Prentice Hall, : c2008.,
面頁冊數:	xxv, 611 p. :ill. (chiefly col.), col. maps ;28 cm.
標題:	Hospitality industry - Marketing. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0715/2007015278.html
ISBN:	0135132711

Marketing essentials in hospitality and tourism : = foundations and practices /
Shoemaker, Stowe.

Marketing essentials in hospitality and tourism :foundations and practices /Stowe Shoemaker, Margaret Shaw. - Upper Saddle River, N.J. :Pearson/Prentice Hall,c2008. - xxv, 611 p. :ill. (chiefly col.), col. maps ;28 cm.

Includes bibliographical references and indexes.

ISBN: 0135132711

LCCN: 2007015278Subjects--Topical Terms:

700247
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / S553 2008

Dewey Class. No.: 647.94068

Marketing essentials in hospitality and tourism : = foundations and practices /
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020 $a 9780131708273 (pbk.)
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050 0 0 $a TX911.3.M3 $b S553 2008
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300 $a xxv, 611 p. : $b ill. (chiefly col.), col. maps ; $c 28 cm.
504 $a Includes bibliographical references and indexes.
650 # 0 $a Hospitality industry $x Marketing. $3 700247
650 # 0 $a Tourism $x Marketing. $3 543067
700 1 # $a Shaw, Margaret, $d 1949- $3 1074671
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0715/2007015278.html

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