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Segmentation strategies for hospital...
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Morritt, Ronald M.
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Segmentation strategies for hospitality managers : = target marketing for competitive advantage /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Segmentation strategies for hospitality managers :/ Ronald M. Morritt.
其他題名:
target marketing for competitive advantage /
作者:
Morritt, Ronald M.
出版者:
New York :Haworth Press, : c2007.,
面頁冊數:
xii, 236 p. :ill. ;22 cm.
標題:
Hospitality industry - Marketing. -
電子資源:
http://www.loc.gov/catdir/toc/ecip071/2006031753.html
ISBN:
9780789022165
Segmentation strategies for hospitality managers : = target marketing for competitive advantage /
Morritt, Ronald M.
Segmentation strategies for hospitality managers :
target marketing for competitive advantage /Ronald M. Morritt. - New York :Haworth Press,c2007. - xii, 236 p. :ill. ;22 cm.
Includes bibliographical references (p. 203-209) and index.
ISBN: 9780789022165
LCCN: 2006031753
Nat. Bib. No.: GBA6A0621bnbSubjects--Topical Terms:
700247
Hospitality industry
--Marketing.
LC Class. No.: TX911.3.M3 / M685 2007
Dewey Class. No.: 647.94068/8
Segmentation strategies for hospitality managers : = target marketing for competitive advantage /
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http://www.loc.gov/catdir/toc/ecip071/2006031753.html
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