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The global brand : = how to create a...

Hollis, Nigel.

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The global brand : = how to create and develop lasting brand value in the world market /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The global brand :/ Nigel Hollis.
其他題名:	how to create and develop lasting brand value in the world market /
作者:	Hollis, Nigel.
出版者:	New York, NY :Palgrave Macmillan, : c2010.,
面頁冊數:	xvii, 254 p. :ill. ;24 cm.
標題:	Brand name products. -
ISBN:	9780230620568 (pbk.) :

The global brand : = how to create and develop lasting brand value in the world market /
Hollis, Nigel.

The global brand :how to create and develop lasting brand value in the world market /Nigel Hollis. - 1st Palgrave Macmillan pbk. ed. - New York, NY :Palgrave Macmillan,c2010. - xvii, 254 p. :ill. ;24 cm.

Includes bibliographical references (p. 239-246) and index.

ISBN: 9780230620568 (pbk.) :UK10.99Subjects--Topical Terms:

581855
Brand name products.

The global brand : = how to create and develop lasting brand value in the world market /
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