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The global brand : = how to create a...

Hollis, Nigel.

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The global brand : = how to create and develop lasting brand value in the world market /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The global brand :/ Nigel Hollis.
Reminder of title:	how to create and develop lasting brand value in the world market /
Author:	Hollis, Nigel.
Published:	New York, NY :Palgrave Macmillan, : c2010.,
Description:	xvii, 254 p. :ill. ;24 cm.
Subject:	Brand name products. -
ISBN:	9780230620568 (pbk.) :

The global brand : = how to create and develop lasting brand value in the world market /
Hollis, Nigel.

The global brand :how to create and develop lasting brand value in the world market /Nigel Hollis. - 1st Palgrave Macmillan pbk. ed. - New York, NY :Palgrave Macmillan,c2010. - xvii, 254 p. :ill. ;24 cm.

Includes bibliographical references (p. 239-246) and index.

ISBN: 9780230620568 (pbk.) :UK10.99Subjects--Topical Terms:

581855
Brand name products.

The global brand : = how to create and develop lasting brand value in the world market /
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020 $a 9780230620568 (pbk.) : $c UK10.99
020 $a 0230606229
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090 $a HD/69/.B7/.H743/2010//////W0137567
100 1 $a Hollis, Nigel. $3 1232824
245 1 4 $a The global brand : $b how to create and develop lasting brand value in the world market / $c Nigel Hollis.
250 $a 1st Palgrave Macmillan pbk. ed.
260 $a New York, NY : $b Palgrave Macmillan, $c c2010.
300 $a xvii, 254 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 239-246) and index.
650 0 $a Brand name products. $3 581855
650 0 $a Branding (Marketing) $3 625366