東華大學圖書館 |

Language: English

Back

Switch To: Labeled | MARC Mode | ISBD

Mobilized marketing and the consumer...

Telli Yamamoto, Gonca.

Amazon

博客來

Mobilized marketing and the consumer : = technological developments and challenges /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Mobilized marketing and the consumer :/ Gonca Telli Yamamoto.
Reminder of title:	technological developments and challenges /
Author:	Telli Yamamoto, Gonca.
Published:	Hershey, PA :Business Science Reference, : c2010.,
Description:	xvi, 276 p. :ill. ;29 cm.
Notes:	"Premier reference source"--Cover.
Subject:	Electronic commerce. -
ISBN:	9781605669168 :

Mobilized marketing and the consumer : = technological developments and challenges /
Telli Yamamoto, Gonca.

Mobilized marketing and the consumer :technological developments and challenges /Gonca Telli Yamamoto. - Hershey, PA :Business Science Reference,c2010. - xvi, 276 p. :ill. ;29 cm.

"Premier reference source"--Cover.

Includes bibliographical references and index.

"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.

ISBN: 9781605669168 :US180.00

LCCN: 2009034817Subjects--Topical Terms:

576153
Electronic commerce.

LC Class. No.: HF5548.32 / .T45 2010

Dewey Class. No.: 658.8/72

Mobilized marketing and the consumer : = technological developments and challenges /
LDR:00889cam 2200217 a 4500 001 914164
005 20100928125448.0
008 110221s2010 paua b 001 0 eng
010 $a 2009034817
020 $a 9781605669168 : $c US180.00
020 $a 9781605669175 (ebook)
035 $a ib99w03023
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5548.32 $b .T45 2010
082 0 0 $a 658.8/72 $2 22
090 $a HF/5548.32/.T45/2010//////W0137560
100 1 $a Telli Yamamoto, Gonca. $3 1232821
245 1 0 $a Mobilized marketing and the consumer : $b technological developments and challenges / $c Gonca Telli Yamamoto.
260 $a Hershey, PA : $b Business Science Reference, $c c2010.
300 $a xvi, 276 p. : $b ill. ; $c 29 cm.
500 $a "Premier reference source"--Cover.
504 $a Includes bibliographical references and index.
520 $a "This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
650 0 $a Electronic commerce. $3 576153
650 0 $a Cell phones. $3 1037537
650 0 $a Direct marketing. $3 667134