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Data-driven marketing : = the 15 met...

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Jeffery, Mark, (1965-)

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Data-driven marketing : = the 15 metrics everyone in marketing should know /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Data-driven marketing :/ Mark Jeffery.
其他題名:	the 15 metrics everyone in marketing should know /
作者:	Jeffery, Mark,
出版者:	Hoboken, N.J. :John Wiley, : c2010.,
面頁冊數:	xxi, 298 p. :ill. ;24 cm.
標題:	Marketing research. -
ISBN:	9780470504543 :

Data-driven marketing : = the 15 metrics everyone in marketing should know /
Jeffery, Mark,1965-

Data-driven marketing :the 15 metrics everyone in marketing should know /Mark Jeffery. - Hoboken, N.J. :John Wiley,c2010. - xxi, 298 p. :ill. ;24 cm.

Includes bibliographical references (p. 279-283) and index.

ISBN: 9780470504543 :US29.95

LCCN: 2009035908

Nat. Bib. No.: GBA9A1928bnbSubjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .J44 2010

Dewey Class. No.: 658.8/3

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