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Contemporary research in e-branding /

~

Bandyopadhyay, Subir, (1958-)

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Contemporary research in e-branding /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Contemporary research in e-branding // [edited by] Subir Bandyopadhyay.
other author:	Bandyopadhyay, Subir,
Published:	Hershey, PA :Information Science Reference, : c2009.,
Description:	xix, 358 p. :ill. ;29 cm.
Notes:	"Premier reference source"--Cover.
Subject:	Internet marketing. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0816/2008014459.html
ISBN:	9781599048130 :

Contemporary research in e-branding /
Contemporary research in e-branding /[edited by] Subir Bandyopadhyay. - Hershey, PA :Information Science Reference,c2009. - xix, 358 p. :ill. ;29 cm.

"Premier reference source"--Cover.

Includes bibliographical references (p. 313-350) and index.

"This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher.

ISBN: 9781599048130 :US195.00

LCCN: 2008014459

Nat. Bib. No.: GBA8B9931bnbSubjects--Topical Terms:

570186
Internet marketing.

LC Class. No.: HF5415.1265 / .C665 2009

Dewey Class. No.: 658.8/72

Contemporary research in e-branding /
LDR:01206cam 2200301 a 4500 001 914146
005 20100928125329.0
008 110221s2009 paua b 001 0 eng
010 $a 2008014459
015 $a GBA8B9931 $2 bnb
020 $a 9781599048130 : $c US195.00
020 $a 1599048132
020 $a 9781599048154 (ebook)
020 $a 1599048159 (ebook)
035 $a (OCoLC)ocn225531836
035 $a (OCoLC)225531836
035 $a ib99w03005
040 $a DLC $c DLC $d BTCTA $d OCLCG $d YDXCP $d UKM $d C#P $d BWX $d CDX $d DLC
042 $a lcac
050 0 0 $a HF5415.1265 $b .C665 2009
082 0 0 $a 658.8/72 $2 22
090 $a HF/5415.1265/.C665/2009//////W0137525
245 0 0 $a Contemporary research in e-branding / $c [edited by] Subir Bandyopadhyay.
260 $a Hershey, PA : $b Information Science Reference, $c c2009.
300 $a xix, 358 p. : $b ill. ; $c 29 cm.
500 $a "Premier reference source"--Cover.
504 $a Includes bibliographical references (p. 313-350) and index.
520 $a "This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher.
650 0 $a Internet marketing. $3 570186
650 0 $a Branding (Marketing) $3 625366
650 0 $a Communication in marketing. $3 584906
700 1 $a Bandyopadhyay, Subir, $d 1958- $3 1232803
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0816/2008014459.html

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W0137525

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.1265 C665 2009

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1 records • Pages 1 •
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