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Make Poverty History = political com...

Sireau, Nicolas, (1973-)

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Make Poverty History = political communication in action /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Make Poverty History/ Nicolas Sireau.
Reminder of title:	political communication in action /
Author:	Sireau, Nicolas,
Published:	Basingstoke [England] ;Palgrave Macmillan, : 2009.,
Description:	1 online resource (xv, 248 p.)
Notes:	Description based on print version record.
[NT 15003449]:	PART I: INTRODUCTION -- Introduction -- A Short History of Make Poverty History -- PART II: THE PRODUCTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Make Poverty History as Brand -- The Tension between Marketing and Campaigning -- Radical Outsiders, Moderate Insiders -- PART III: & nbsp;THECONSUMPTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Collective Beliefs on Global Poverty -- Audiences and the Economic Justice Frame -- Why People Attended the G8 Rally -- Celebrities and the Construction of Communications -- Conclusion.
Subject:	Economic assistance, British - Citizen participation. - Developing countries -
Online resource:	http://link.springer.com/10.1057/9780230233638access to fulltext (Palgrave)
ISBN:	0230233635 (electronic bk.)

Make Poverty History = political communication in action /
Sireau, Nicolas,1973-

Make Poverty Historypolitical communication in action /[electronic resource] :Nicolas Sireau. - Basingstoke [England] ;Palgrave Macmillan,2009. - 1 online resource (xv, 248 p.)

Description based on print version record.

Includes bibliographical references (p. 215-242) and index.

PART I: INTRODUCTION -- Introduction -- A Short History of Make Poverty History -- PART II: THE PRODUCTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Make Poverty History as Brand -- The Tension between Marketing and Campaigning -- Radical Outsiders, Moderate Insiders -- PART III: & nbsp;THECONSUMPTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Collective Beliefs on Global Poverty -- Audiences and the Economic Justice Frame -- Why People Attended the G8 Rally -- Celebrities and the Construction of Communications -- Conclusion.

Make Poverty History was a major episode of protest that took place in 2005 in the UK, with the aim of influencing the G8 meeting in July of that year in Edinburgh. This book follows the campaign throughout itslifetime and unpacks the tensions that developed around the branding of Make Poverty History, particularly the conflict between campaigners and marketers over the content of messages.Looking at how attitudes towards government and political opportunities influenced the negotiation of communications, it analyses how these communications were understoodby the campaign's three audience segments: the mass public, the interested and the activists. It looks at public stereotypes on global poverty and whether the campaign managed to modify them. It maps out Make Poverty History's frame on economic justice and confronts it with audiencereactions. The book ends by looking at the campaign's troubled relationship with celebrities.

ISBN: 0230233635 (electronic bk.)Subjects--Corporate Names:

1099328
Make Poverty History (Organisation)
Subjects--Topical Terms:

1099329
Economic assistance, British
--Citizen participation.--Developing countriesIndex Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HC260.P6 / S53 2009eb

Dewey Class. No.: 362.5/5610941

Make Poverty History = political communication in action /
LDR:02505cmm 2200301 a 45 001 911981
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007 cr cnu---unuuu
008 231227s2009 enk sb 001 0 eng d
020 $a 0230233635 (electronic bk.)
020 $a 9780230233638 (electronic bk.)
035 $a (OCoLC)319175662
035 $a ocn319175662
035 $a 911981
040 $a UKPGM $b eng $c UKPGM $d N $t $d OCLCQ $d YDXCP $d EBLCP
043 $a e-uk--- $a d------
049 $a APTA
050 4 $a HC260.P6 $b S53 2009eb
082 0 4 $a 362.5/5610941 $2 22
100 1 $a Sireau, Nicolas, $d 1973- $3 1099327
245 1 0 $a Make Poverty History $h [electronic resource] : $b political communication in action / $c Nicolas Sireau.
260 $a Basingstoke [England] ; $a New York : $c 2009. $b Palgrave Macmillan,
300 $a 1 online resource (xv, 248 p.)
500 $a Description based on print version record.
504 $a Includes bibliographical references (p. 215-242) and index.
505 0 $a PART I: INTRODUCTION -- Introduction -- A Short History of Make Poverty History -- PART II: THE PRODUCTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Make Poverty History as Brand -- The Tension between Marketing and Campaigning -- Radical Outsiders, Moderate Insiders -- PART III: & nbsp;THECONSUMPTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Collective Beliefs on Global Poverty -- Audiences and the Economic Justice Frame -- Why People Attended the G8 Rally -- Celebrities and the Construction of Communications -- Conclusion.
520 $a Make Poverty History was a major episode of protest that took place in 2005 in the UK, with the aim of influencing the G8 meeting in July of that year in Edinburgh. This book follows the campaign throughout itslifetime and unpacks the tensions that developed around the branding of Make Poverty History, particularly the conflict between campaigners and marketers over the content of messages.Looking at how attitudes towards government and political opportunities influenced the negotiation of communications, it analyses how these communications were understoodby the campaign's three audience segments: the mass public, the interested and the activists. It looks at public stereotypes on global poverty and whether the campaign managed to modify them. It maps out Make Poverty History's frame on economic justice and confronts it with audiencereactions. The book ends by looking at the campaign's troubled relationship with celebrities.
610 2 0 $a Make Poverty History (Organisation) $3 1099328
650 0 $a Economic assistance, British $z Developing countries $x Citizen participation. $3 1099329
650 0 $a Poverty $x Government policy $z Great Britain $x Citizen participation. $3 1099330
650 0 $a Social movements $z Great Britain. $3 655834
655 7 $a Electronic books. $2 lcsh $3 542853
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230233638 $z access to fulltext (Palgrave)