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Reading Shenbao = nationalism, consu...

Tsai, Weipin, (1974-)

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Reading Shenbao = nationalism, consumerism and individuality in China1919-37 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Reading Shenbao/ by Weipin Tsai.
Reminder of title:	nationalism, consumerism and individuality in China1919-37 /
Author:	Tsai, Weipin,
Published:	Basingstoke :Palgrave Macmillan, : 2009.,
Description:	p. cm.
[NT 15003449]:	Patriotism and Gracious Living in Tobacco Advertising -- Saving for Happiness - Individual Banking Accounts Advertisements -- The Modern Housewife - A New Kind of Shanghai Woman -- Shame, Guilt, and National Products -- Ziyoutan Revisited : The Literature Supplement and Its Writers -- Re-defining Shenbao's Readership -- Postscript: On ambivalent individualities.
Subject:	China - History - Republic, 1912-1949. -
Online resource:	http://link.springer.com/10.1057/9780230246713access to fulltext (Palgrave)
ISBN:	0230246710

Reading Shenbao = nationalism, consumerism and individuality in China1919-37 /
Tsai, Weipin,1974-

Reading Shenbaonationalism, consumerism and individuality in China1919-37 /[electronic resource] :by Weipin Tsai. - Basingstoke :Palgrave Macmillan,2009. - p. cm.

Patriotism and Gracious Living in Tobacco Advertising -- Saving for Happiness - Individual Banking Accounts Advertisements -- The Modern Housewife - A New Kind of Shanghai Woman -- Shame, Guilt, and National Products -- Ziyoutan Revisited : The Literature Supplement and Its Writers -- Re-defining Shenbao's Readership -- Postscript: On ambivalent individualities.

Reading Shenbao investigates ideas of nationalism, consumerism and individuality through the study of the most popular commercial daily newspaper in China during the first half of the twentiethcentury. Based on a study of Shenbao's readership, Tsai picks up themes deeply interwoven in readers' daily lives: the relationship between advertising, modern lifestyles and changing social attitudes; the introduction and growthof modern banking and personal savings; the changing role of women, particularly as consumers; the interaction between commercial publisher, newspaper readers, writers and intellectuals; and the role of newspapers in the development of national consciousness. The book also looks in depth for the first time at who Shenbao's readers were in this period and challenges past assumptions about readership and social class. Overall we are offered a fresh perspective on how Chinese modernization was constructed, in part with Western influence but within a Chinese context.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 0230246710

Standard No.: 10.1057/9780230246713doiSubjects--Uniform Titles:

Shenbao
--History.Subjects--Geographical Terms:

531683
China
--History--Republic, 1912-1949.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: DS774 / .T735 2009

Dewey Class. No.: 951.04

Reading Shenbao = nationalism, consumerism and individuality in China1919-37 /
LDR:02434nmm 2200289 a 45 001 911667
003 OCoLC
005 20110114
006 m d
007 cr cn|
008 231227s2009 enka s 000 0 eng d
020 $a 0230246710
020 $a 9780230246713
024 7 $a 10.1057/9780230246713 $2 doi
035 $a (OCoLC)608024435
035 $a ocn608024435
035 $a 911667
040 $a UKPGM $b eng $c UKPGM
049 $a APTA
050 4 $a DS774 $b .T735 2009
082 0 4 $a 951.04 $2 22
100 1 $a Tsai, Weipin, $d 1974- $3 1098534
245 1 0 $a Reading Shenbao $h [electronic resource] : $b nationalism, consumerism and individuality in China1919-37 / $c by Weipin Tsai.
260 $a Basingstoke : $c 2009. $b Palgrave Macmillan,
300 $a p. cm.
505 0 $a Patriotism and Gracious Living in Tobacco Advertising -- Saving for Happiness - Individual Banking Accounts Advertisements -- The Modern Housewife - A New Kind of Shanghai Woman -- Shame, Guilt, and National Products -- Ziyoutan Revisited : The Literature Supplement and Its Writers -- Re-defining Shenbao's Readership -- Postscript: On ambivalent individualities.
520 $a Reading Shenbao investigates ideas of nationalism, consumerism and individuality through the study of the most popular commercial daily newspaper in China during the first half of the twentiethcentury. Based on a study of Shenbao's readership, Tsai picks up themes deeply interwoven in readers' daily lives: the relationship between advertising, modern lifestyles and changing social attitudes; the introduction and growthof modern banking and personal savings; the changing role of women, particularly as consumers; the interaction between commercial publisher, newspaper readers, writers and intellectuals; and the role of newspapers in the development of national consciousness. The book also looks in depth for the first time at who Shenbao's readers were in this period and challenges past assumptions about readership and social class. Overall we are offered a fresh perspective on how Chinese modernization was constructed, in part with Western influence but within a Chinese context.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Apr. 12, 2010). $n Access may be restricted to users at subscribing institutions.
630 0 0 $a Shenbao $x History. $3 1098535
651 0 $a China $x History $y Republic, 1912-1949. $3 531683
651 0 $a China $x Social conditions $y 1912-1949. $3 651564
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230246713 $z access to fulltext (Palgrave)