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Testimonial advertising in the Ameri...

Moskowitz, Marina, (1968-)

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Testimonial advertising in the American marketplace = emulation, identity, community /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Testimonial advertising in the American marketplace/ edited by Marlis Schweitzerand Marina Moskowitz.
Reminder of title:	emulation, identity, community /
other author:	Moskowitz, Marina,
Published:	New York :Palgrave Macmillan, : 2009.,
Description:	viii, 240 p. :ill. ;22 cm.
[NT 15003449]:	Introduction / Marina Moskowitz and Marlis Schweitzer -- Testimonials in Silk: Juba and the Legitimization of American Blackface Minstrelsyin Britain/ Stephen B. Johnson -- 'The Testifying Subject': Reliability in Nineteenth-Century Marketing, Science, and Law / Mike Pettit -- 'After a season of war': Sharing Horticultural Success in the Reconstruction-Ear Landscape/ Marina Moskowitz -- 'The Ten Year Club': Artificial Limbs and Testimonials in the Early Twentieth Century / Edward Slavishak -- 'The Mad Search for Beauty': Actresses, Cosmetics, and the Middle-Class Market/ Marlis Schweitzer -- 'I am Kay and I Prefer Modern': Bridal Testimonials and the Rise of Consumer Rites, 1920s-1950s / Vicki Howard -- 'Dear Friend': Charles Atlas, American Masculinity, and the Bodybuilding Testimonial, 1894-1944/ Dominique Padurano -- 'For Us, By Us': Hip Hop Fashion, Commodity Blackness andthe Culture of Emulation / Mary Rizzo.
Subject:	Advertising - History. - United States -
Online resource:	http://link.springer.com/10.1057/9780230101715access to fulltext (Palgrave)
ISBN:	0230101712

Testimonial advertising in the American marketplace = emulation, identity, community /
Testimonial advertising in the American marketplaceemulation, identity, community /[electronic resource] :edited by Marlis Schweitzerand Marina Moskowitz. - 1st ed. - New York :Palgrave Macmillan,2009. - viii, 240 p. :ill. ;22 cm.

Includes bibliographical references and index.

Introduction / Marina Moskowitz and Marlis Schweitzer -- Testimonials in Silk: Juba and the Legitimization of American Blackface Minstrelsyin Britain/ Stephen B. Johnson -- 'The Testifying Subject': Reliability in Nineteenth-Century Marketing, Science, and Law / Mike Pettit -- 'After a season of war': Sharing Horticultural Success in the Reconstruction-Ear Landscape/ Marina Moskowitz -- 'The Ten Year Club': Artificial Limbs and Testimonials in the Early Twentieth Century / Edward Slavishak -- 'The Mad Search for Beauty': Actresses, Cosmetics, and the Middle-Class Market/ Marlis Schweitzer -- 'I am Kay and I Prefer Modern': Bridal Testimonials and the Rise of Consumer Rites, 1920s-1950s / Vicki Howard -- 'Dear Friend': Charles Atlas, American Masculinity, and the Bodybuilding Testimonial, 1894-1944/ Dominique Padurano -- 'For Us, By Us': Hip Hop Fashion, Commodity Blackness andthe Culture of Emulation / Mary Rizzo.

This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community,celebrity, and the consumption of brand-name goods and services.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 0230101712

Standard No.: 10.1057/9780230101715doiSubjects--Topical Terms:

667501
Advertising
--History.--United StatesIndex Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5823 / .T37 2009

Dewey Class. No.: 659.1

Testimonial advertising in the American marketplace = emulation, identity, community /
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020 $a 0230101712
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024 7 $a 10.1057/9780230101715 $2 doi
035 $a (OCoLC)608023857
035 $a ocn608023857
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040 $a UKPGM $b eng $c UKPGM
043 $a n-us---
049 $a APTA
050 1 4 $a HF5823 $b .T37 2009
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245 0 0 $a Testimonial advertising in the American marketplace $h [electronic resource] : $b emulation, identity, community / $c edited by Marlis Schweitzerand Marina Moskowitz.
250 $a 1st ed.
260 $a New York : $c 2009. $b Palgrave Macmillan,
300 $a viii, 240 p. : $b ill. ; $c 22 cm.
504 $a Includes bibliographical references and index.
505 0 $a Introduction / Marina Moskowitz and Marlis Schweitzer -- Testimonials in Silk: Juba and the Legitimization of American Blackface Minstrelsyin Britain/ Stephen B. Johnson -- 'The Testifying Subject': Reliability in Nineteenth-Century Marketing, Science, and Law / Mike Pettit -- 'After a season of war': Sharing Horticultural Success in the Reconstruction-Ear Landscape/ Marina Moskowitz -- 'The Ten Year Club': Artificial Limbs and Testimonials in the Early Twentieth Century / Edward Slavishak -- 'The Mad Search for Beauty': Actresses, Cosmetics, and the Middle-Class Market/ Marlis Schweitzer -- 'I am Kay and I Prefer Modern': Bridal Testimonials and the Rise of Consumer Rites, 1920s-1950s / Vicki Howard -- 'Dear Friend': Charles Atlas, American Masculinity, and the Bodybuilding Testimonial, 1894-1944/ Dominique Padurano -- 'For Us, By Us': Hip Hop Fashion, Commodity Blackness andthe Culture of Emulation / Mary Rizzo.
520 $a This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community,celebrity, and the consumption of brand-name goods and services.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Apr. 12, 2010). $n Access may be restricted to users at subscribing institutions.
650 0 $a Advertising $z United States $x History. $3 667501
650 0 $a Advertising $z United States $x Psychological aspects. $3 1098511
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Moskowitz, Marina, $d 1968- $3 1098509
700 1 $a Schweitzer, Marlis. $3 1098510
710 2 $a Palgrave Connect (Online service) $3 1081578
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230101715 $z access to fulltext (Palgrave)