Electronic markets = benefits, costs...
Standing, Craig.

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  • Electronic markets = benefits, costs and risks /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Electronic markets/ edited by Craig Standing.
    Reminder of title: benefits, costs and risks /
    other author: Standing, Craig.
    Published: Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : 2009.,
    Description: xi, 214 p. :ill. ;23 cm.
    [NT 15003449]: Online Retailing, Electronic Marketplaces and Electronic Collaboration / S.Standing -- SECTION 1: ONLINE RETAILING -- Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction/ B.Florenthal & A.Shoham -- The Customer Perspective of E-Service Quality: An Empirical Study/ S.Swaid & R.Wigand -- Consumer Value within a Click-and-Mortar Construct; P.McElhone &A.Yacyshyn-- A Framework of Two Tiers to Enhance Trust in Recommender Systems/ A.Noy & Y.Dan-Gur -- SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION -- Barriers to Electronic Clustering / H.Cripps --Assessing the Value of Knowledge: A Knowledge Market Perspective/ A.Parssian & S.Standing -- SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS -- The Relationship Between Electronic Marketplace Strategy and Structure/ S.Standing & C.Standing -- The Use andPerception of E-marketplaces: An Institutional Perspective -- S.Standing, I.Sims & C.Standing -- Designing Community into an E-Marketplace/ R.Stockdale -- The Role of Trust in the Success and Failure of RegionalInternet Community Portals in Promoting SME e-Commerce Adoption / D.Gengatharen.
    Subject: Internet marketing. -
    Online resource: http://link.springer.com/10.1057/9780230274235access to fulltext (Palgrave)
    ISBN: 0230274234
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