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Globalizing ideal beauty = how femal...

Sutton, Denise H.

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Globalizing ideal beauty = how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Globalizing ideal beauty/ Denise H. Sutton.
Reminder of title:	how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century /
Author:	Sutton, Denise H.
Published:	New York :Palgrave Macmillan, : 2009.,
Description:	xii, 210 p. :ill. ;22 cm.
[NT 15003449]:	From suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty.
Subject:	Advertising agencies - History. - United States -
Online resource:	http://link.springer.com/10.1057/9780230100435access to fulltext (Palgrave)
ISBN:	0230100430

Globalizing ideal beauty = how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century /
Sutton, Denise H.

Globalizing ideal beautyhow female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century /[electronic resource] :Denise H. Sutton. - 1st ed. - New York :Palgrave Macmillan,2009. - xii, 210 p. :ill. ;22 cm.

Includes bibliographical references and index.

From suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty.

Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 0230100430

Standard No.: 10.1057/9780230100435doiSubjects--Corporate Names:

1097724
J. Walter Thompson Company.
Women's Editorial Department.Subjects--Topical Terms:

1097725
Advertising agencies
--History.--United StatesIndex Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5805 / .S87 2009

Dewey Class. No.: 659.1092/2

Globalizing ideal beauty = how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century /
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020 $a 9780230100435
024 7 $a 10.1057/9780230100435 $2 doi
035 $a (OCoLC)497769060
035 $a ocn497769060
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050 1 4 $a HF5805 $b .S87 2009
082 0 4 $a 659.1092/2 $2 22
100 1 $a Sutton, Denise H. $3 1097723
245 1 0 $a Globalizing ideal beauty $h [electronic resource] : $b how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century / $c Denise H. Sutton.
250 $a 1st ed.
260 $a New York : $c 2009. $b Palgrave Macmillan,
300 $a xii, 210 p. : $b ill. ; $c 22 cm.
504 $a Includes bibliographical references and index.
505 0 $a From suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty.
520 $a Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Jan. 11, 2010). $n Access may be restricted to users at subscribing institutions.
610 2 0 $a J. Walter Thompson Company. $b Women's Editorial Department. $3 1097724
650 0 $a Advertising agencies $z United States $x History. $3 1097725
650 0 $a Beauty, Personal $z United States $x History. $3 561446
650 0 $a Women in advertising $z United States $x History. $3 1097726
650 0 $a Women in the advertising industry $z United States $x History. $3 1097727
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230100435 $z access to fulltext (Palgrave)