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Place branding = glocal, virtual and...

Govers, Robert.

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Place branding = glocal, virtual and physical identities, constructed, imagined and experienced /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Place branding/ Robert Govers and Frank Go.
Reminder of title:	glocal, virtual and physical identities, constructed, imagined and experienced /
Author:	Govers, Robert.
other author:	Go, Frank M.
Published:	Basingstoke :Palgrave Macmillan, : 2009.,
Description:	xiv, 324 p. :ill., maps ;25 cm.
[NT 15003449]:	Towards a place branding -- Place brand strategy -- Place brand performance -- Place brand satisfaction.
Subject:	Place marketing - Case studies. - United Arab Emirates -
Online resource:	http://link.springer.com/10.1057/9780230247024access to fulltext (Palgrave)
ISBN:	0230247024

Place branding = glocal, virtual and physical identities, constructed, imagined and experienced /
Govers, Robert.

Place brandingglocal, virtual and physical identities, constructed, imagined and experienced /[electronic resource] :Robert Govers and Frank Go. - Basingstoke :Palgrave Macmillan,2009. - xiv, 324 p. :ill., maps ;25 cm.

Includes bibliographical references and indexes.

Towards a place branding -- Place brand strategy -- Place brand performance -- Place brand satisfaction.

How will places continue to compete for the attention of potential investors, migrant workers, traders, students or tourists in an overcrowded, globalised and increasingly online market? This book provides a new perspective on the subject of Place Branding. In particular, it capitalizes on gaps across the virtual and physical global economy and builds a comprehensive and structured overviewof the relevant principles, philosophies, fundamentals and models. Beyond logos and slogans, spin and gloss, it links concepts of place identity, projected image, product offering, consumption experience and perceived image in full coverage and in an orderly, theoretically modelled manner, dividingthe book intorelevant parts and chapters. Each part consists of a theoretical chapter and relevant research based case studies. A unique, recurring and scrupulously analyzed, best-practice, signaturecase study is Dubai, but also examined are Flanders (Belgium), Florida, Morocco and Singapore, the Canary Islands, The Netherlands (and its province of Zeeland), and Wales. The concluding part of thebook then provides a practical, but comprehensive model that guides practitioners, students and researchers in the application of place branding.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 0230247024

Standard No.: 10.1057/9780230247024doiSubjects--Topical Terms:

1097710
Place marketing
--United Arab Emirates--Case studies.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: G155.A1 / G67 2009

Dewey Class. No.: 338.47910688

Place branding = glocal, virtual and physical identities, constructed, imagined and experienced /
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003 OCoLC
005 20110114
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020 $a 0230247024
020 $a 9780230247024
024 7 $a 10.1057/9780230247024 $2 doi
035 $a (OCoLC)497767178
035 $a ocn497767178
035 $a 911354
040 $a UKPGM $b eng $c UKPGM $d YDXCP $d EBLCP
049 $a APTA
050 1 4 $a G155.A1 $b G67 2009
082 0 4 $a 338.47910688 $2 22
100 1 $a Govers, Robert. $3 1097709
245 1 0 $a Place branding $h [electronic resource] : $b glocal, virtual and physical identities, constructed, imagined and experienced / $c Robert Govers and Frank Go.
260 $a Basingstoke : $c 2009. $b Palgrave Macmillan,
300 $a xiv, 324 p. : $b ill., maps ; $c 25 cm.
504 $a Includes bibliographical references and indexes.
505 0 $a Towards a place branding -- Place brand strategy -- Place brand performance -- Place brand satisfaction.
520 $a How will places continue to compete for the attention of potential investors, migrant workers, traders, students or tourists in an overcrowded, globalised and increasingly online market? This book provides a new perspective on the subject of Place Branding. In particular, it capitalizes on gaps across the virtual and physical global economy and builds a comprehensive and structured overviewof the relevant principles, philosophies, fundamentals and models. Beyond logos and slogans, spin and gloss, it links concepts of place identity, projected image, product offering, consumption experience and perceived image in full coverage and in an orderly, theoretically modelled manner, dividingthe book intorelevant parts and chapters. Each part consists of a theoretical chapter and relevant research based case studies. A unique, recurring and scrupulously analyzed, best-practice, signaturecase study is Dubai, but also examined are Flanders (Belgium), Florida, Morocco and Singapore, the Canary Islands, The Netherlands (and its province of Zeeland), and Wales. The concluding part of thebook then provides a practical, but comprehensive model that guides practitioners, students and researchers in the application of place branding.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Jan. 11, 2010). $n Access may be restricted to users at subscribing institutions.
650 0 $a Place marketing $z United Arab Emirates $z Dubai $v Case studies. $3 1097710
650 0 $a Place marketing. $3 767704
650 0 $a Tourism $x Marketing. $3 543067
650 0 $a Tourism $z United Arab Emirates $z Dubai $v Case studies. $3 1097711
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Go, Frank M. $3 686661
710 2 $a Palgrave Connect (Online service) $3 1081578
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230247024 $z access to fulltext (Palgrave)