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The global corporate brand book

Morley, Michael.

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The global corporate brand book

Record Type:	Electronic resources : Monograph/item
Title/Author:	The global corporate brand book/ by MichaelMorley.
Author:	Morley, Michael.
Published:	Basingstoke :Palgrave Macmillan, : 2009.,
Description:	1 online resource (xvii, 230 p.) :ill.
Notes:	Description based on print version record.
[NT 15003449]:	The Brand House -- The House of Brands -- We are Family -- The BrandC'est Moi -- Transition -The Next Generation -- Beyond Corporations: Can "Cool Britannia" or "Japan Inc" be a brand? -- Biz to Biz brands: The Boring Business of B2B -- Professional Service Firms -- Not-for-profits -- It's starting from the inside p5 sLiving the Brand -- Mergers and name changes -- Crisis - The defining moment -- The pillars (elements) -- Corporate Social Responsibility -- What's it Worth? -- The Role ofPublic Relations in Brand Building -- Researching Brand Reputation.
Subject:	Business names. -
Online resource:	http://link.springer.com/10.1057/9780230239456access to fulltext (Palgrave)
ISBN:	0230239455 (electronic bk.)

The global corporate brand book
Morley, Michael.

The global corporate brand book[electronic resource] /by MichaelMorley. - Basingstoke :Palgrave Macmillan,2009. - 1 online resource (xvii, 230 p.) :ill.

Description based on print version record.

Includes bibliographical references and index.

The Brand House -- The House of Brands -- We are Family -- The BrandC'est Moi -- Transition -The Next Generation -- Beyond Corporations: Can "Cool Britannia" or "Japan Inc" be a brand? -- Biz to Biz brands: The Boring Business of B2B -- Professional Service Firms -- Not-for-profits -- It's starting from the inside p5 sLiving the Brand -- Mergers and name changes -- Crisis - The defining moment -- The pillars (elements) -- Corporate Social Responsibility -- What's it Worth? -- The Role ofPublic Relations in Brand Building -- Researching Brand Reputation.

ISBN: 0230239455 (electronic bk.)

Standard No.: 10.1057/9780230239456doiSubjects--Topical Terms:

592527
Business names.

LC Class. No.: HD69.B7 / M666 2009eb

Dewey Class. No.: 658.827

The global corporate brand book
LDR:01574cmm 2200313 a 45 001 911339
003 OCoLC
005 20110114
006 m d
007 cr cn|
008 231227s2009 enka sb 001 0 eng d
020 $a 0230239455 (electronic bk.)
020 $a 9780230239456 (electronic bk.)
020 $z 1403996636 (hbk.)
020 $z 9781403996633 (hbk.)
024 7 $a 10.1057/9780230239456 $2 doi
035 $a (OCoLC)497757200
035 $a ocn497757200
035 $a 911339
040 $a UKPGM $b eng $c UKPGM $d MNT $d OCLCQ $d EBLCP $d NLGGC
049 $a APTA
050 4 $a HD69.B7 $b M666 2009eb
082 0 4 $a 658.827 $2 22
100 1 $a Morley, Michael. $3 721455
245 1 4 $a The global corporate brand book $h [electronic resource] / $c by MichaelMorley.
260 $a Basingstoke : $c 2009. $b Palgrave Macmillan,
300 $a 1 online resource (xvii, 230 p.) : $b ill.
500 $a Description based on print version record.
504 $a Includes bibliographical references and index.
505 0 $a The Brand House -- The House of Brands -- We are Family -- The BrandC'est Moi -- Transition -The Next Generation -- Beyond Corporations: Can "Cool Britannia" or "Japan Inc" be a brand? -- Biz to Biz brands: The Boring Business of B2B -- Professional Service Firms -- Not-for-profits -- It's starting from the inside p5 sLiving the Brand -- Mergers and name changes -- Crisis - The defining moment -- The pillars (elements) -- Corporate Social Responsibility -- What's it Worth? -- The Role ofPublic Relations in Brand Building -- Researching Brand Reputation.
650 0 $a Business names. $3 592527
650 0 $a Corporate image. $3 523494
650 7 $a Electronic books. $3 855788
856 4 0 $u http://link.springer.com/10.1057/9780230239456 $z access to fulltext (Palgrave)