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Strategies of multinationals in Cent...

Chobanova, Yordanka, (1980-)

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Strategies of multinationals in Central and Eastern Europe = innovation systems and embeddedness /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategies of multinationals in Central and Eastern Europe/ Yordanka Chobanova.
Reminder of title:	innovation systems and embeddedness /
Author:	Chobanova, Yordanka,
Published:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : 2009.,
Description:	xvi, 269 p. :ill. ;23 cm.
[NT 15003449]:	The nature of the study -- CEEC economies and global company strategies -- MNEs and MNE embeddedness in the CEE economies.
Subject:	Food industry and trade - Europe, Central. -
Online resource:	http://link.springer.com/10.1057/9780230250956access to fulltext (Palgrave)
ISBN:	0230250955

Strategies of multinationals in Central and Eastern Europe = innovation systems and embeddedness /
Chobanova, Yordanka,1980-

Strategies of multinationals in Central and Eastern Europeinnovation systems and embeddedness /[electronic resource] :Yordanka Chobanova. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2009. - xvi, 269 p. :ill. ;23 cm.

Includes bibliographical references and index.

The nature of the study -- CEEC economies and global company strategies -- MNEs and MNE embeddedness in the CEE economies.

This book analyzes the level of embeddedness of Multinational Enterprises (MNEs) in Central and Eastern Europe (CEE). The focus of the study is on the largest food processing companies, which invested in the region b6 s namely Nestél, Unilever and InBev. This book discusses the motives of investment and the entry strategies of food MNEs, outlines their contribution to local development andstresses the national actors as forces to embedded FDI. The research discovered that EU membership facilitated the processes of global reorganizations of Nestél, Unilever and InBev in CEE. All of thethree MNEs closed partially or completely plants all over CEE (and Western Europe). Hence, in a liberal trade regime it is very difficult to talk about long-term embeddedness of MNEs. It seems that the global strategies of the companies and the size of the market are the factor, which pre-determines the level of embeddednessof food MNEs in a certain economy and not so much the national actors andinstitutions.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 0230250955

Standard No.: 10.1057/9780230250956doiSubjects--Topical Terms:

1097675
Food industry and trade
--Europe, Central.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD9015.E782 / C48 2009

Dewey Class. No.: 664.0068/4

Strategies of multinationals in Central and Eastern Europe = innovation systems and embeddedness /
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020 $a 0230250955
020 $a 9780230250956
024 7 $a 10.1057/9780230250956 $2 doi
035 $a (OCoLC)497757183
035 $a ocn497757183
035 $a 911336
040 $a UKPGM $b eng $c UKPGM
043 $a ee----- $a ec-----
049 $a APTA
050 1 4 $a HD9015.E782 $b C48 2009
082 0 4 $a 664.0068/4 $2 22
100 1 $a Chobanova, Yordanka, $d 1980- $3 1097674
245 1 0 $a Strategies of multinationals in Central and Eastern Europe $h [electronic resource] : $b innovation systems and embeddedness / $c Yordanka Chobanova.
260 $a Houndmills, Basingstoke, Hampshire ; $a New York, NY : $c 2009. $b Palgrave Macmillan,
300 $a xvi, 269 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a The nature of the study -- CEEC economies and global company strategies -- MNEs and MNE embeddedness in the CEE economies.
520 $a This book analyzes the level of embeddedness of Multinational Enterprises (MNEs) in Central and Eastern Europe (CEE). The focus of the study is on the largest food processing companies, which invested in the region b6 s namely Nestél, Unilever and InBev. This book discusses the motives of investment and the entry strategies of food MNEs, outlines their contribution to local development andstresses the national actors as forces to embedded FDI. The research discovered that EU membership facilitated the processes of global reorganizations of Nestél, Unilever and InBev in CEE. All of thethree MNEs closed partially or completely plants all over CEE (and Western Europe). Hence, in a liberal trade regime it is very difficult to talk about long-term embeddedness of MNEs. It seems that the global strategies of the companies and the size of the market are the factor, which pre-determines the level of embeddednessof food MNEs in a certain economy and not so much the national actors andinstitutions.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Jan. 11, 2010). $n Access may be restricted to users at subscribing institutions.
650 0 $a Food industry and trade $z Europe, Central. $3 1097675
650 0 $a Food industry and trade $z Europe, Eastern. $3 900454
650 0 $a International business enterprises $z Europe, Central. $3 1097676
650 0 $a International business enterprises $z Europe, Eastern. $3 684362
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230250956 $z access to fulltext (Palgrave)