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Best practice cases in branding : = ...
~
Keller, Kevin Lane, (1956-)
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Best practice cases in branding : = lessons from the world's strongest brands /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Best practice cases in branding :/ Kevin Lane Keller.
其他題名:
lessons from the world's strongest brands /
其他題名:
Lessons from the world's strongest brands
作者:
Keller, Kevin Lane,
出版者:
Upper Saddle River, NJ :Pearson/Prentice-Hall, : c2008.,
面頁冊數:
382 p. :ill. ;24 cm.
標題:
Branding (Marketing) - Case studies. - Management -
ISBN:
013188865X (pbk.)
Best practice cases in branding : = lessons from the world's strongest brands /
Keller, Kevin Lane,1956-
Best practice cases in branding :
lessons from the world's strongest brands /Lessons from the world's strongest brandsKevin Lane Keller. - 3rd ed. - Upper Saddle River, NJ :Pearson/Prentice-Hall,c2008. - 382 p. :ill. ;24 cm.
Includes bibliographical references (p. 382).
ISBN: 013188865X (pbk.)Subjects--Topical Terms:
1083892
Branding (Marketing)
--Management--Case studies.
LC Class. No.: HD69.B7 / K452 2008
Best practice cases in branding : = lessons from the world's strongest brands /
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